your weekly briefing on everything adult non-alc

Industry

Jeng raises seed from Quench Ventures, expanding hemp THC cocktails despite regulatory uncertainty. (bevnet.com)

InvestBev Capital secured $14 million for Fund V, accelerating deployments toward a $250 million target. (fredminnick.com)

UK low/no beer sales are booming with 200M pints expected in 2025 as drinkers moderate. (mirror.co.uk)

Functional beverage winners require disciplined formulation, credible claims, smart processes, and great taste beyond trend-driven hype. (dryatlas.com)

As U.S. drinking hits historic lows, breweries pivot toward community, events, and non-alcoholic options. (kctv5.com)

Champagne leads New Year’s Eve drinks, while 28% plan no alcohol, rivaling beer and wine. (linkedin.com)

The beverage industry slowdown stems from overproduction, weak value storytelling, and broken sales-marketing alignment, demanding structural reform. (robinrobinsonllc.com)

Athletic Brewing’s CEO highlights rapid growth in non-alcoholic beer driven by health-conscious consumers. (cnbc.com)

Industry veterans Daniel Barnes and Tony Gonzales draw on decades of CPG beverage innovation to launch Highpour. (bevnet.com)

UK adults increasingly choose low and no-alcohol drinks year-round. (talkingretail.com)

Survey participants bundled alcohol and THC, signaling crossover consumption rather than exclusive category loyalty. (linkedin.com)

Presented by Concord Displays

2026 Display Manufacturing: USA, Mexico, or China?

There isn’t one “correct” manufacturing country for every POP display project. The right path depends on your materials, complexity, volume, and timeline.

At Concord Displays, our global manufacturing analysis compares production in the U.S., China, and Mexico side-by-side.

You get the data to make an informed decision, then we handle the rest - design, manufacturing, and logistics - so your display arrives store-ready, on time, and on budget.

Read our 2026 Global Display Manufacturing Guide: Stop relying on outdated logistics models and start building a supply chain that protects your margins.

Health

Dry January and even reduced drinking improve mood, sleep, and key health markers, research shows. (bostonglobe.com)

Trump administration drops specific daily alcohol limits, advising Americans simply to drink less for better health. (reuters.com)

The Case Against Dry January (ICYMI)

After sobriety dulled connection and joy, the author resolves to drink moderately again in 2026. (gq.com)

A public health scientist argues light, social drinking carries minimal absolute risk and skips Dry January despite growing abstinence messaging. (statnews.com)

Dry January misses the point: the real issue is social pressure to drink, not choosing abstinence or moderation. (wctrib.com)

Skip Dry January: redesign year-round drinking around moderation, intention, and social connection instead of unsustainable, performative abstinence. (time.com)

France’s wine industry rejects Dry January, promoting moderation to defend centuries of culture, livelihoods, and conviviality. (telegraph.co.uk)

Culture

NYC launched its first NA bar awards, proving non-alcoholic drinks can deliver serious creativity and nightlife appeal. (brightnightssocial.com | timeout.com)

After decades sober, Laura Silverman helped spark today’s global nonalcoholic movement and sober-curious culture. (thebanner.com)

A new sober-curious generation is redefining nightlife, embracing alcohol-free partying without sacrificing style, status, or fun. (nytimes.com)

Latino founders are driving non-alcoholic brands, reshaping holiday drinking around inclusivity, culture, and mindful moderation. (latimes.com)

Booze-free bars are expanding across the West Coast, redefining nightlife with sophisticated mocktails and inclusive social spaces. (sunset.com)

Nashville’s bar scene is expanding non-alcoholic options. (tennessean.com)

Midlife drinkers are choosing moderation for health, habit change, and taste, not sobriety or social pressure. (lownodrinker.substack.com)

Milan Martin discusses fatherhood, founding Free Spirits, and building a healthier lifestyle by drinking less alcohol. (artoffatherhood.net)

Sponsored

oHHo Sparkling THC Seltzers are the smarter social option. Customers feel good during and after. Clean, functional, and designed for the wellness-forward. Meet the future of the beverage aisle. (Bring Clarity To Your Shelf)

Non-Non-Alc

Costco is attracting wine enthusiasts as industry pressures make value and accessibility more appealing than prestige. (wsj.com)

U.S. liquor industry faces bankruptcies as declining demand, tariffs, and overproduction pressure distillers. (newsweek.com)

Wine Enthusiast opens its first SoHo store, reimagining wine retail. (retailtouchpoints.com)

Alcohol’s “slop era” reflects copycat brands flooding shelves, eroding innovation, trust, and clear differentiation. (vinepair.com)

Data Shot 🥃

Curated by Mock the Toast
Jobs | M&A | Events | Ecosystem | Retail | Archive

Mock the Toast is curated for Non-Alc & BevAlc professionals, retailers, and brands.

Boost your team's insights—forward to a colleague :)

Keep Reading