Industry

_{Big alcohol faces declining consumption and valuations, echoing tobacco's trajectory. (reuters.com)}

_{OpenTable’s 2025 American Dining Insights. (opentable.com)}

_{Alcohol-free booze is becoming big business. (economist.com)}

_{Bardelia aims to open four retail locations by 1Q25, raise $1M, and create social club-like spaces to expand its brand through franchising and community-focused experiences. (axios.com)}

_{JW Wiseman's Curious Elixirs surpassed $50M revenue, revolutionizing non-alc cocktails with no outside investment. (entrepreneur.com)}

_{Heineken 0.0's "0.0 Reasons Needed" campaign humorously tackles social stigmas around abstaining from alcohol. (adweek.com)}

_{Red wine sales are plummeting at San Francisco restaurants. (sfchronicle.com)}

_{Yerbaé acquired by Safety Shot, Inc. (bevnet.com)}

_{Technology's potential in preserving flavor in non-alc wines. (vinetur.com)}

_{Non-alc beers are pricier due to premium ingredients, specialized processes, and limited suppliers. (chowhound.com)}

_{NON is revolutionizing zero-alcohol beverages with unique culinary flavors, sustainability, and inclusive practices. (thepeakmagazine.com.sg)}

_{Despite growing acceptance, social pressures hinder no/low alcohol sales, especially among Gen Z consumers. (just-drinks.com)}

_{Alcohol brands like Heineken and AB InBev adapt to rising non-alc demand with new strategies. (businessinsider.com)}

_{Craft breweries embrace non-alc beer as demand surges. (forbes.com)}

_{FreshDirect's Hottest Food Trends: Zero-proof beverages are evolving with bold flavors, botanicals, and premium mixers, offering healthier, full-flavor alternatives. (prnewswire.com)}

_{BRĒZ generates $3.5M/month, with 85% from DTC, anticipating an 80/20 retail shift as distribution scales. (x.com)}

_{Athletic Brewing's "Athletic January" campaign promotes nonalcoholic beer with ads, samples, and partnerships. (marketingdive.com)}

_{Soho House debuts a new cocktail menu with non-alc and low-ABV options. (thespiritsbusiness.com)}

_{Inspired by Athletic Brewing’s success, Libby Wines shifts focus to non-alc wines, aiming to lead the category. (crainsgrandrapids.com)}

_{Podcast: The Zero Proof - From Blog to Brand: Building a Non-Alcoholic Empire. (thestoryofabrand.com)}

_{Podcast: E-Comm Wizards: David Fudge of Aplós. (podcasts.apple.com)}

_{Mindful Drinking Fest, January 10-12, 2025, transforms DC’s Union Market into a hub for zero-proof innovation, featuring tastings, workshops, parties, and panels with industry leaders, celebrating wellness and mindful drinking for all. (Get Your Tickets!)}

US Surgeon General’s Advisory

_{Yeah, there's a link between cancer and alcoholic beverages. (nytimes.com)}

_{Alcohol stocks drop after the U.S. Surgeon General suggests cancer warning labels. (nypost.com)}

_{The U.S. Surgeon General’s advisory on alcohol-cancer risks dropped alcohol stocks but boosted opportunities for non-alc and cannabis markets. (businessinsider.com)}

_{Free Spirits CEO predicts US Surgeon General's alcohol warning will boost mindful drinking and NA spirits. (businessinsider.com)}

_{Young Americans already embraced non-alc options before Surgeon General’s call for alcohol cancer-risk labels. (inc.com)}

_{The Biden administration's proposed alcohol cancer risk warnings face resistance from the incoming Trump administration, citing regulatory opposition and industry influence. (reuters.com)}

_{Opinion criticizes Biden's push for alcohol cancer warnings, arguing it oversteps and parallels excessive government regulation. (usatoday.com)}

Health

_{Researchers identify headache-inducing compounds in red wine. (arstechnica.com)}

_{Moderate drinking means up to one drink daily for women, two for men, per U.S. guidelines, reducing risks like cancer and inflammation. (realsimple.com)}

Culture

_{The Modern Substitute releases Substitute Without Sacrifice - A Beginner's Guide to Discovering the Best Non-Alcoholic Drinks. (Download the Guide)}

_{New research and changing social attitudes may usher in a low-booze era in the US. (ft.com)}

_{Age checks for alcohol-free drinks aim to reduce confusion with alcoholic beverages and maintain retailer reputation. (thedrinksbusiness.com)}

_{The best non-alc bars in New York City redefine the nightlife scene. (vogue.com)}

_{Athletes embrace "sober curiosity" to improve recovery, performance, and redefine sports celebration culture. (rollingout.com)}

_{A brewer’s perspective on the NA beer movement. (themanual.com)}

_{Teenage drug and alcohol use continues to decline, new research reveals. (axios.com)}

_{Study finds British teenage girls outdrink boys of the same age. (theguardian.com)}

_{Tom Holland embraced sobriety after Dry January revealed struggles, improving sleep, relationships, and work. (cnbc.com)}

_{Bartenders criticize the term "mocktail," favoring "non-alcoholic cocktails" or "zero-proof" for inclusivity. (huffpost.com)}

_{Japanese actor Ryo Yoshizawa fired by Asahi after drunkenly entering neighbor's home, despite promoting low-alc beer. (cbsnews.com)}

_{When do you know it’s time to stop drinking? (searchengine.show)}

Non-Non-Alc

_{Why martinis are trending dirtier. (grubstreet.com)}

_{Mexico faces a tequila surplus as slowing demand and falling agave prices disrupt the market. (robbreport.com)}

Data Shot 🥃

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