Brand Moves

_{Partake Brewing’s new hop water, Hop Twist. (drinkpartake.com)}

_{Kylie Minogue launches 0% Sparkling White Wine, expanding her premium non-alcoholic wine portfolio. (wineindustryadvisor.com)}

_{Sycamore Brewing releases NA Southern Girl Blonde and Numby Gummy IPA. (mybeerbuzz.blogspot.com)}

_{Bent Paddle Brewing Co. adds THC-infused Tropical PUFF Soda to lineup. (x.com)}

_{Broken Bat Brewing debuts non-alc versions of flagship beers Beach Ball and On an Island. (urbanmilwaukee.com)}

_{Bold Rock launches a new non-alc cider. (29news.com)}

_{Botivo and Berry Bros. & Rudd reveal low-alc barrel-aged aperitivo. (foodbev.com)}

_{The Pathfinder drops RTD. (instagram.com)}

_{Lumo introduces Big Nothing, a low-alc beer for Dry January travelers. (railbusinessdaily.com)}

_{Grüvi unveils new brand identity, packaging, and website. (linkedin.com)}

_{Drink & Drive w/ Ford x ISH. (instagram.com)}

_{Proxies introduces Everyday White, the world’s first non-alc box wine. (drinkproxies.com)}

_{Botivo's window takeover at Whole Foods. (linkedin.com)}

_{Poppi launches exclusive collection in collaboration with Target. (wwd.com)}

_{Three Spirit and Four Seasons Hotel Denver partner to create a zero-proof bar pop-up. (instagram.com)}

_{Mingle Mocktail debuts new flavor, Pineapple Paloma (instagram.com)}

_{WYNK’s DOOH campaign. (linkedin.com)}

_{WYNK launched its biggest Dry January campaign yet, themed “Dry January doesn’t have to be so dry.” (adage.com)}

_{TÖST debuts new can format. (bevnet.com)}

_{Saint Viviana announces a new NA Sparkling Chardonnay RTD. (instagram.com)}

_{Khloe and Kris Kardashian for Free AF cocktails. (linkedin.com)}

_{Peak Cocktails releases new flavor, Lemon Juniper Fizz. (instagram.com)}

^{Reply to this email with your launches, collabs, expansions and/or news.}

Distribution & Openings

_{Aplós launches nationwide in Sprouts and soon to be available nationwide at Total Wine.}

_{Ghia now offers subscriptions. (linkedin.com)}

_{BERO now at Target and Total Wine. (instagram.com)}

_{Hiyo announces its expansion into Texas with distribution at H-E-B. (linkedin.com)}

_{Mingle Mocktails' new Pineapple Paloma available at Whole Foods. (instagram.com)}

_{Parch x DAYBREAKER collab now exclusively at Sprouts. (instagram.com)}

_{Botivo now available in Waitrose Partners. (linkedin.com)}

_{Caleño White Coconut now available in Waitrose Partners. (linkedin.com)}

_{Three Spirit is now available in Ocado Retail. (linkedin.com)}

_{‘amie non-alc’ is now available in Whole Foods UK. (instagram.com)}

_{Athletic Brewing Company and Arsenal FC 4-packs available at Tesco stores. (linkedin.com)}

_{Sylva now at Berry Brothers & Rudd. (linkedin.com)}

_{South Pasadena welcomes a new non-alc bottle shop, Burden of Proof. (laist.com)}

_{Dry Humor opens Easthampton's first non-alc bottle shop. (gazettenet.com)}

Spillover

_{NA wines rise, offering community-focused alternatives as the wine industry innovates to meet moderation and wellness demands. (winebusiness.com)}

_{Diageo’s Annual Foresight Report: Consumers increasingly seek moderation with trends like "Decelerated Occasions" and "zebra striping," favoring 0.0% products. (diageo.com)}

_{Recovering addict reflects on mocktail mania and their appeal in non-alc drink culture. (bloomberg.com)}

_{Days Brewing, fastest-growing low-alc UK brand, achieved 160% growth, £723k sales, and Majestic nationwide listing. (thegrocer.co.uk)}

_{Nashville bars embracing Dry January. (axios.com)}

Careers in Non-Alc

Visit the full job board here.

Non-Alc Activity Tracker

Events in Non-Alc