Industry

Athletic dominates non-alcoholic beer, outselling 150 craft rivals combined, while celebrity-backed and established brewers struggle to build brand affinity and break through a crowded market. (beercrunchers.substack.com)

Taste Tomorrow Ventures invests in TRIP. (linkedin.com)

Global non-alcoholic wine market grows 10% annually, reaching $5.1B by 2034, led by North America. (market.us)

Celebrity alcohol-free brands blend influence and entrepreneurship, transforming mindful drinking into a profitable, aspirational lifestyle category. (beveragedaily.com)

California craft brewers have transformed non-alcoholic beer into a high quality category rivaling traditional craft options. (sfchronicle.com)

Dry January shoppers favor THC over non-alc, revealing a preference for relaxation and social alternatives. (linkedin.com)

Switchback brings non-alcoholic beer production in-house, expanding East Coast BrewVo capacity and collaboration opportunities. (mybeerbuzz.com)

NA beer doubled market share since 2022, and likely exceeds 2% when untracked DTC sales are included. (linkedin.com)

Charlie Sheen’s Wild AF bets on irreverent, no-explanations-needed non-alc beer to normalize drinking without alcohol. (dryatlas.com)

Dry January is a global behavior-reset movement, not anti-alcohol, driving long-term moderation and growth for alcohol-free brands. (beveragedaily.com)

Mid-strength beers are gaining US traction, offering full flavor at lower ABV for moderation-minded drinkers. (foodandwine.com)

Dry January is becoming a cultural signal, with brands thoughtfully normalizing alcohol free choices beyond January. (linkedin.com)

An ACL injury pushed Olivia Ferdi to leave law and build TRIP, trusting instinct over safety nets. (podcasts.apple.com)

Health

Health experts dispute Dr. Oz’s claims, citing extensive evidence that reducing alcohol consumption lowers long-term health risks. (vox.com)

Culture

Zero-proof bars like Sans Bar, Ocean Beach Café, and Mockingbird are expanding nationwide, turning moderation into a vibrant social experience. (observer.com)

A global roundup of standout alcohol free bars proving Dry January nights out can still feel social. (thespiritbusiness.com)

The Global Low and No Alcohol Wine Masters highlights rising quality and medal winners across alcohol free categories worldwide. (thedrinksbusiness.com)

Non-Non-Alc

College bars remain high-frequency, peer-driven drinking ecosystems, unlike adult on-premise venues shifting toward fewer, occasion-based visits. (linkedin.com)

Wildfire smoke taint is costing wine billions, and scientists are racing to detect, prevent, and remove it. (newyorker.com)

Belgian Trappist breweries face gray-market pressure and declining monk populations, threatening centuries-old beer traditions. (bloomberg.com)