Industry

_{The Pathfinder welcomes BevAlc veteran Jill Sites as its EVP of Sales. (linkedin.com)}

_{Ghia’s online-first strategy turned its NA apéritifs into a trendy, Instagram-loved brand. (bloomberg.com)}

_{Surgeon General's push for alcohol warnings hits restaurants already grappling with inflation and reduced customer drinking. (nytimes.com)}

_{Mocktail demand surges since 2022, driving 67% sales growth without alienating traditional drinkers. (nytimes.com)}

_{Josh Cellars expands into non-alc beverages, introducing sparkling wine crafted in Italy’s Prosecco region. (winebusiness.com)}

_{Gryphon Investors acquires a majority stake in Spindrift, valuing the sparkling water brand at $650M+. (bevnet.com)}

_{The Shift to Sober: Curious Behaviors Turn Mainstream Movement: Rising sober-curiosity reshapes beverages with no/low alcohol and wellness options, driving innovation, retailer shifts, and market growth. (wdpartners.com)}

_{Tilray shifts focus from cannabis to beer, reporting $63M in beer sales and surpassing cannabis growth. (sherwood.news)}

_{IWSR study revealed that consumers of non-alc products have increased by 61 million buyers compared to 38 million for low-alc between 2022 and 2024 in 10 key countries: Australia, Brazil, Canada, France, Germany, Japan, Spain, South Africa, the United Kingdom, and the United States. (nypost.com)}

_{Gen Z leads shift toward reduced alcohol consumption, embracing health trends and non-alc drinks. (washingtonpost.com)}

_{Lucky Saint promotes year-round alcohol-free beer habits through giveaways and "Drink Religiously" campaigns. (marketingweek.com)}

_{Wine industry must adapt to changing tastes, non-alc trends, and digital marketing to attract new consumers. (forbes.com)}

_{Sèchey makes the list as one of the Foremost 50, which showcases innovative brands reshaping consumer industries with unique approaches and future-focused strategies. (the-lead.co)}

_{Italy permits alcohol-free wines to be labeled "wine," expanding its market but excluding premium labels. (thetimes.com)}

_{Non-drinkers influence venue choices as bars lag in showcasing alcohol-free options. (thetimes.com)}

_{Dallas wine bar cites Ozempic's impact on alcohol consumption as a factor in its closure. (thedrinksbusiness.com)}

_{Big alcohol brands target no/low growth through product launches, M&A, and market expansions. (just-drinks.com)}

_{Bolle targets sophisticated consumers with premium non-alc wines crafted for health and inclusivity. (thebuyer.net)}

_{Tilray Brands cutting hundreds of SKUs from drinks portfolio. (just-drinks.com)}

_{Ben Branson advises branding non-alc spirits with unique identity while avoiding misleading category comparisons. (drinksint.com)}

_{Independent brands can join Albertsons' Innovation Launchpad for exposure, prizes, and store distribution opportunities. (supermarketnews.com)}

_{On the Pass Podcast: Murray Paterson of MURI. (youtube.com)}

_{MAFFEO DRINKS Podcast: Beyond Moderation: Building a Pleasure-First Non-Alcoholic Brand w/ Botivo. (spotify.com)}

_{High Spirits Podcast: Flying High with Hemp Beverages in 2025 w/ Flyers Cocktail Co. CEO. (highspirits.media)}

_{Wine: No Longer the Default Pairing Option? Discover the future of fine dining pairings as sommeliers and producers discuss non-alcoholic specialty beverages. (Register)}

_{Hop water sales rise 20% in 2024, giving a boost to craft brewers as it adds incremental sales opportunities. (vinepair.com)}

Health

_{Cancer risk from alcohol, even at low consumption levels, prompts calls for policy changes and public education. (theconversation.com)}

_{Binge drinking peaks in midlife, compounding chronic health issues and risks for people over 35. (nytimes.com)}

Culture

_{Young, sober Gen Zers redefine nightlife with alcohol-free trends, inspiring new social spaces and products. (businessinsider.com)}

_{Alc-free beverages surge in popularity, blending stylish branding with nightlife appeal for a new generation. (fastcompany.com)}

_{Alcohol linked to preventable deaths, yet cultural acceptance obstructs reforms. (bostonglobe.com)}

_{"Soberish" trend grows as people reduce drinking, opting for mindful habits, seltzers, and non-alc options. (nytimes.com)}

_{Non-alc terms. (punchdrinks.com)}

_{Neo-temperance redefines sobriety, shifting from moral crusade to self-optimization amid changing cultural views on alcohol. (theatlantic.com)}

_{U.S. Surgeon General's advisory links alcohol to cancer, sparking concerns of a "New Prohibition." (dmwineline.substack.com)}

_{Independent non-alc bottle shops thrive on community and personalized experiences despite competition from big-box stores. (bonappetit.com)}

Non-Non-Alc

_{Princeton Wine Group’s blind tastings debunk wine myths, proving price doesn’t equal preference. (axios.com)}

_{Surfside, a vodka-based hard tea brand, achieved 362% growth, becoming the fastest-growing alcohol brand in 2024. (thespiritsbusiness.com)}

_{Bourbon sales are slowing as distillers face decreased demand and excess supply, ending America's bourbon boom. (wsj.com)}

_{Anheuser-Busch and 1st Phorm to launch new energy drink partnership based in St. Louis. (anheuser-busch.com)}

Data Shot 🥃

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