Brand Moves

Michelin-starred chef David Geisser partners with ZERONIMO to redefine food pairings for alcohol-free wines. (bevnet.com)

Abbeydale Brewery launches its first NA beer, expanding no-and-low innovation during its 30th anniversary. (beerguild.co.uk)

Hand on Heart expands premium non-alcoholic wines and extends Susan G. Komen partnership into 2026. (winebusiness.com)

TRIP welcomes Joe Jonas and tops TikTok Shop soda rankings during its biggest-ever Dry January. (linkedin.com)

BERO partners with Barry’s to position non-alcoholic beer as part of performance-driven, social lifestyles. (prnewswire.com)

Athletic Brewing expands sports sponsorships as official non-alcoholic beer partner of League One Volleyball. (sportsbusinessjournal.com)

Irish rugby star Peter O’Mahony launches Active Brewing, expanding functional non-alcoholic beer in Ireland. (irishstar.com)

Von Ebert launches functional non-alcoholic hop waters to capture Dry January and all-day occasions. (mybeerbuzz.com)

Eagle Park launches Solid State, a traditionally brewed non-alcoholic beer line. (nabeerclub.com)

Samuel Adams launches Non-Alcoholic Hazy IPA. (mybeerbuzz.com)

Brighton’s Lost Pier Brewing launches a creamy 0.5% nitro stout, expanding high-quality low-alcohol craft options. (theargus.co.uk)

Distribution & Openings

Spirits of Virtue partners with ZERO Origami Sake to support expansion, uniting shared craft, passion, and innovation.

Devil’s Foot is expanding farm-to-can mocktails and cocktails, growing Southeast distribution and entering Whole Foods. (blueridgenow.com)

Abstinence Spirits expands into 100-plus Whole Foods stores with Blood Orange Aperitif and Mezcal Alternative. (linkedin.com)

American Airlines adds Athletic Brewing’s Free Wave Hazy IPA as its first inflight non-alcoholic beer. (news.aa.com)

Blind Tiger expands to Virgin Voyages, launching its Southside Mojito aboard a second cruise partner. (linkedin.com)

Harmon’s Craft Brewing non-alcoholic beers launch at Farm Boy stores. (linkedin.com)

NA Beverage Co. launches at Pop Up Grocer, gaining discovery-led retail exposure and real-time consumer feedback. (linkedin.com)

Spillover

Wilderton Aperitivo shuts down, citing funding challenges and intensifying competition in non-alcoholic spirits. (bevnet.com)

Top bars treat non-alcoholic cocktails like serious craft, prioritizing structure, balance, and adult flavor profiles. (insidehook.com)

Non-alcoholic beer is becoming an everyday occasion drink, not a sobriety signal, reshaping craft’s future. (brewersassociation.org)

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