Brand Moves

_{Wilder Land goes live with new botanical brews. (linkedin.com)}

_{Mother Root's redesign highlights vibrant positivity and their sentiment of sunshine in a bottle. (linkedin.com)}

_{Josh Cellars launches its first non-alc sparkling wine, blending Prosecco flavor with growing NA trends. (winebusiness.com)}

_{Liquid Death enters soda category to rival Coke and Dr. Pepper. (bevnet.com)}

_{Fort Point has launched NA versions of both the light, zingy KSA Kolsch and the hoppy, floral Villager IPA. (sfchronicle.com)}

_{TÖST-branded trucks activated in NYC for Dry Jan. (linkedin.com)}

_{Armistice Brewing Company introduces Clear Hop. (instagram.com)}

_{Heck Brewing introduces non-alc Secret Handshake Dark, brewed in collaboration with Puff Coffee and Duane Sorenson. (instagram.com)}

_{Good Time Brewing's "This Is Not A Beer Ad" campaign cleverly mimics vintage beer ads while bypassing NYC's alcohol advertising ban on public transportation. (instagram.com)}

_{Penn Brewery releases Penn N/A. (mybeerbuzz.blogspot.com)}

_{Go Brewing launches new THC-infused non-alc beer under new brand, Easy Man. (drinkeasyman.com)}

_{Lift Bridge Brewing debuts new zero proof mocktail variety pack: Negroni Spritz, Margarita, Moscow Mule, and Blackberry Tonic. (brewersassociation.com)}

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Distribution & Openings

_{Bero landing in the UK. (instagram.com)}

_{wildwonder now at Whole Foods Market stores nationwide. (linkedin.com)}

_{Alc-free wine brand Wednesday’s Domaine expands reach with Ocado listing, doubling revenue in December. (retailtimes.co.uk)}

_{French Bloom lands in the Nordics. (linkedin.com)}

_{Mother Root is now available nationwide in Waitrose. (linkedin.com)}

_{BRĒZ to soon be available at Akin’s, Chamberlin’s, and Earth Origins Markets. (linkedin.com)}

_{BERO partners with Basemakers to enhance retail execution. (linkedin.com)}

_{Lucky Saint Lager is now available on all short haul British Airways flights from Heathrow. (linkedin.com)}

_{Lucky Saint Unfiltered Lager & Hazy IPA is now available across the whole Central England Co-op estate. (linkedin.com)}

_{The Pathfinder officially launched in the UK. (linkedin.com)}

_{Good Time Brewing launching in select NY Whole Foods Markets. (www.instagram.com)}

_{All The Bitter opens a non-alc tasting room and bottle shop in Chico, showcasing 200+ premium NA products. (instagram.com)}

_{Dry Humor, a non-alc bottle shop, to officially open in Easthampton, MA. (masslive.com)}

_{Soft Bar to open in Brooklyn this spring. (greenpointers.com)}

Spillover

_{Drinks sales fell 9% in early January as consumers cut spending post-holidays, impacting spirits and all categories. (cgastrategy.com)}

_{Zebra striping with cannabis. (mindsetvalue.substack.com)}

_{Abstinence Spirits US launches crowdfunding campaign. (wefunder.com)}

_{Brands are driving Dry January engagement through influencer-led campaigns, celebrity endorsements, and inclusive non-alc offerings from big BevAlc. (prweek.com)}

_{The adult NA beverage market nears $1B, driven by RTDs, as bev-alc hits $112B with stagnant growth. (brewbound.com)}

_{Modern sobriety emphasizes health and wellness, promoting non-alc options, unlike past temperance movements focused on societal morality. (theatlantic.com)}

_{From placebos to N.A. craft beers, behavioral conditioning highlights the psychological complexities of sobriety. (newyorker.com)}

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