In partnership with

Industry

_{LA-based hiyo raises $19M in funding. (bevnet.com | Non-Alc Activity Tracker)}

_{IMPOSSIBREW launches crowdfunding campaign. (crowdcube.com)}

_{Club Pillar, an invite-only dating app for the alc-free community, to shut down. (linkedin.com)}

_{Better Rhodes grows non-alc market presence with NYC debut in Duane Reade and Walgreens, showcasing Wander + Found and Sir James brands. (ctinsider.com)}

_{Non-Alc brands like Lucky Saint and Heineken 0.0 innovate through bold campaigns, cultural integration, and draught availability. (lbbonline.com)}

_{Cann capitalizes on Dry January with "Cannuary," growing sales 75% through inclusive, moderation-focused marketing. (modernretail.co)}

_{Cantrip evolved from a 2020 micro-dose cannabis beverage concept into a profitable, expanding THC drink brand aiming to rival major CPG players. (cantripguy.substack.com)}

_{Non-alc beverages face flavor criticism but excel in health and inclusivity. (foodnavigator.com)}

_{Declining alcohol consumption drives bars to craft premium N/A drinks, reshaping profit strategies and customer offerings. (grubstreet.com)}

_{Highlighting De Soi’s consumer-first flavors, HOP WTR’s cofounder collaboration, and insights on scaling innovative non-alc brands with focus and intention. (letsmakemagic.substack.com)}

_{Big brands dominate the no/low space, but smaller brands can thrive by innovating flavors, storytelling, and unique consumer experiences. (thespiritsbusiness.com)}

_{THC-infused hemp drinks are popular but face legal challenges, as seen with Pamos' expansion in restrictive markets. (bloomberg.com)}

_{Alcohol guidelines face scrutiny as ICCPUD warns of low-use risks, while NASEM highlights moderate drinking's potential health benefits. (pressdemocrat.com)}

_{UK no/low market grows rapidly, driven by no-alcohol beer and premium innovations; spirits and wine lag behind. (theiwsr.com)}

_{Park Street Insider Podcast: What It Takes— Building a Category-Leading Brand with Seedlip’s Emma Wykes. (parkstreet.com)}

_{Taste Radio Podcast: Amanda Thomson built Noughty Wines by trusting her vision, prioritizing quality, and avoiding imitating traditional wines. (tasteradio.com)}

Health

_{Drinking less than 7 drinks weekly is advised, as studies reveal increased risks with higher alcohol consumption. (npr.org)}

_{Zero-alcohol products may reduce harm but risk exposing minors to alcohol cues, raising concerns about underage drinking and regulation. (sciencedirect.com)}

Time is a premium for non-alc founders with lean teams, yet many are stuck in the details of planning events, coordinating meetings, doing admin tasks, and the list goes on.

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Culture

_{A fifth of U.S. adults consume 90% of alcohol sales, fueling industry reliance on heavy drinkers. (wsj.com)}

_{10 of the best non-alc cocktail programs in the US. (vinepair.com)}

_{Debates on moderate drinking weigh small health risks against its enduring social and cultural appeal. (theatlantic.com)}

_{Dry January advocates moderation over abstinence, with growing non-alc options redefining rituals and encouraging flexible, healthier choices.(thedrinksbusiness.com)}

_{Many bars still neglect the growing demand for thoughtful, non-alc drinks, missing opportunities with health-conscious and sober consumers. (oldster.substack.com)}

Non-Non-Alc

_{Younger drinkers favor affordable wines, urging the wine  to shift focus from premiumization to accessible, innovative products. (winebusiness.com)}

_{Soda consumption contributes to global health issues, linked to 330,000 deaths and rising diabetes cases. (npr.org)}

_{L.A. wildfires devastated wine communities, destroying Rosenthal Wines, homes, and businesses, prompting widespread relief efforts. (wineenthusiast.com)}

Data Shot 🥃

Brand Moves, Distribution, & Openings Edition hits Mondays.