Brand Moves

Recess challenges Dry January absolutism, promoting moderation and positioning mocktails as drinks between drinks. (bevnet.com)

CleanCo launches Anything But Dry campaign promoting sober curiosity, connection, and alcohol-free cocktails with Lovehoney partners. (clean.co)

French Bloom celebrates Australian Open season with Jannik Sinner and Naomi Osaka at 1 Hotels Melbourne. (linkedin.com)

Delta enters cannabis spirits with a 750mL Blood Orange Vanilla THC beverage launching in February. (linkedin.com)

Pathfinder teases Path-A-Pro, a "highly questionable" pill, or something, designed to eliminate bad vibes on the go. (instagram.com)

Drink Hippie expands lineup with an energy line. (bevnet.com)

Distribution & Openings

French Bloom non-alcoholic wines debut across Tao Group Hospitality venues. (linkedin.com)

Wynk seltzers launch in 100 Sprouts locations across Florida and Texas. (linkedin.com)

The Zero Proof launches in Target with Saint Viviana. (linkedin.com)

Pernod Ricard launches Beefeater 0.0% in France, now available at Carrefour. (linkedin.com)

Heaps Normal launches Original Draught on tap. (instagram.com)

Toronto’s NRG Haus reimagines nightlife with alcohol-free wellness, featuring Sobr House zero-proof drinks, saunas, and cold plunges. (instagram.com)

Heaps Normal opens a Marrickville Health Club blending non-alcoholic beer, music, nightlife, and social wellness. (broadsheet.com.au)

Spillover

O’Doul’s legacy as America’s original near beer faces relevance challenges in today’s modern non-alcoholic beer boom. (slate.com)

Tilray says THC beverages are attracting women, parents, and older consumers, showing a mainstream shift beyond traditional Dry January drinkers. (nytimes.com)

Private equity is increasingly backing celebrity-led beverage brands as non-alcoholic and wellness drinks gain momentum. (pitchbook.com)

Cawston Press acquires Loah Beer to expand its presence in the UK low/no alcohol market. (thegrocer.co.uk)

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