Brand Moves

_{Hopdoddy Burger Bar introduced alc-free menu for Dry January with brands including Almave, Lyre's, All the Bitter, and HOPWTR. (hopdoddy.com)}

_{Positive Drinks Co, a UK non-alc, online bottle shop, produces its first drink using Botivo called Brisca. (positivedrinks.co)}

_{Curious Elixirs to launch podcast series, Stay Curious Show, to highlight innovators and creators of the non-alc movement. (instagram.com)}

_{Untitled Art's new THC-infused Social Elixir line. (drinkuntitled.com)}

_{Lapo’s introduces Citrus Spritz. (instagram.com)}

_{St. Buena Vida, a non-alc sparkling wine, launches. (x.com)}

_{VYBES will no longer stock CBD-infused drinks. (instagram.com)}

_{Aldi introduces 0% RTDs. (thegrocer.co.uk)}

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Distribution & Openings

_{Athletic Brewing's Run Wild IPA now available at 400+ M&S stores nationwide. (linkedin.com)}

_{BRĒZ expands digital retail partnerships with DoorDash. (prnewswire.com)}

_{Athletic Brewing’s Free Wave Hazy IPA is coming to The Cheesecake Factory. (linkedin.com)}

_{Mocktail Beverages announces partnership with Southern Glazer's Wine & Spirits starting with four markets, including Texas, Illinois, Washington and Oregon. (linkedin.com)}

_{Kally is now available at all California Whole Foods Market stores. (instagram.com)}

_{Savyll Beverage Company partners with KeHe to expand presence in the US. (linkedin.com)}

_{TRIP is launching in Revolution Bars Group PLC, an operator of premium pubs and bars, across the UK. (linkedin.com)}

Spillover

_{New Hampshire combats Dry January's sales slump with "Mocktail Month," featuring 70 businesses and a mocktail-to-cocktail recipe guide. (bostonglobe.com)}

_{Mark Wong, rejected by Dragons' Den, turned his non-alc beer, Impossibrew, into a £12 million success. (dailymail.co.uk)}

_{Nearly half of Americans plan to reduce alcohol consumption in 2025. (thespiritsbusiness.com)}

_{1 Hotels highlights Lyre's as their preferred brand partner as it offers a balanced and authentic experience. (1hotels.com)}

_{Vivino's founder discusses non-alc wine and lessons from building a startup. (dryatlas.com)}

_{The rise of women as majority alcohol consumers under 30 highlights their pivotal role in shaping spending, branding, and market strategies. (linkedin.com)}

_{Celebrities are driving the non-alc beverage boom, leveraging wellness trends, ethical production, and aspirational branding for mass appeal. (punchdrink.com)}

_{Modern Wellness Podcast: The Rise of Non-Alcoholic Beer: Athletic Brewing's Bill Shufelt in conversation with Sammi Adhami. (spotify.com)}

_{Bold Hearted Podcast: Ted Fleming of Partake Brewing on building an impact-focused business and solving a real problem. (youtube.com)}

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