Industry

Go Brewing’s founder launched Easy Man, a separate THC-infused NA beer brand, leveraging regulatory loopholes and strategic branding to navigate the growing THC beverage market. (beercrunchers.substack.com)

Pollen Projects, the creator of Seasn and Sylva, is raising a new investment round. (linkedin.com)

Heaps Normal expands into the U.S. with a slow, strategic rollout, landing in Whole Foods. (smartcompany.com.au)

Familia Torres invests €6M in dealcoholized wine expansion. (thedrinksbusiness.com)

Aldi reports record-breaking 190% sales increase in Zerozecco during Dry January. (thedrinksbusiness.com)

Botanic Tonics, makers of Feel Free herbal supplement shot, has secured a $25 million investment to support its testing efforts and to secure its kava supply chain. (bevnet.com)

Killjoy’s growing customer base proves that functional drinks—infused with adaptogens, THC, and CBD—are reshaping the non-alc beverage market. (tennessean.com)

Bero avoids alcohol removal by brewing NA from inception, with industry veteran Grant Wood leading its craft-focused production. (fooddive.com)

Go Brewing leverages post-purchase data to refine product strategy, identify trends, reduce risk, and build consumer trust, ensuring innovation aligns with evolving customer preferences. (linkedin.com)

As functional and alc-free drinks gain popularity, blurred lines challenge product categorization and retail placement strategies. (drinksretailingnews.co.uk)

High prices challenge non-alc drinks' adoption; innovation, scaling, and consumer education are keys to broader accessibility. (beveragedaily.com)

Former Tesla engineer Angus Rittenburg revolutionized THC seltzers with mobile canning rigs, adapting to regulatory hurdles and driving Wynk’s rapid growth. (inc.com)

Gen Z's sobriety, GLP-1 drug use, and health trends fuel U.S. alcohol sales downturn. (media.hubspot.com)

Dry January’s impact on social media and the sober-curious movement. (nytimes.com)

UK’s no/low market more than doubled year-over-year in 2024. (thedrinksbusiness.com)

U.S. wine sales fell 6% in 2024, facing generational shifts, health concerns, competition from ready-to-drink options, and legal marijuana. (nbcnews.com)

Cannabis beverages, led by brands like Happi, are replacing wine for relaxation, threatening a $16B+ wine market share shift. (mindsetvalue.substack.com)

With mixed packs of alcoholic and non-alc seltzers, System Seltzers normalizes choice and adapts to shifting drinking habits. (forbes.com)

Calexo pivots after exiting California, expanding its consumer base with hemp-derived THC and non-infused beverages to adapt to market challenges. (bevnet.com)

Seedlip founder Ben Branson discusses pioneering non-alcoholic spirits, Diageo’s investment, and his new venture studio, Pollen Projects.Barron's Streetwise. (drinks-intel.com)

Podcast: Taking over the Beer Aisle — Without the Buzz. (barrons.com)

Out of Hours Podcast: Botivo: Building a drinks brand from scratch. (spotify.com)

US of N/A Podcast: Branding and bootstrapping: The story of Busty Lush. (usofna.com)

Bloomberg Television: Are We Seeing the End of the 'Liquid Lunch?' (youtube.com)

Non-alc wine brand for sale—includes IP, suppliers, formulations, and email lists. Perfect for NA expansion. Flexible deal structures available. Reply or email if interested in learning more. (Request More Info)

Health

Highlighting alcohol's link to seven cancers, new warnings could help Americans make more informed drinking choices. (thehill.com)

Experts question cortisol mocktails' health benefits, urging evidence-based stress management over unverified viral drink trends. (thedrinksbusiness.com)

Culture

Critic sees Dry January as performative, rooted in moral superiority and ineffective individualism, while not addressing deeper societal problems. (nytimes.com)

Does the non-alc craze just keep us drinking? (fastcompany.com)

Non-alc beverages are rising at trade shows as venues offer wellness-focused, flavorful alternatives to meet shifting attendee preferences. (tsnn.com)

At Two Frays, Mod Monday swaps beer for non-alc drinks, creating a welcoming space for sober socializing in Pittsburgh. (wesa.fm)

Non-Non-Alc

How Dogfish Head uses social-first marketing as craft beer tides change. (fooddive.com)

Molson Coors to acquire stake in Fevertree. (reuters.com)

The 10 weirdest beer names of all time including DuClaw Brewing’s Sour Me Unicorn Farts and HEY DAD, DID YOU CHANGE THE PASSWORD ON OUR DISNEY+ ACCOUNT? MY EX-GIRLFRIEND IS TRYING TO USE IT AND CAN’T GET IN from Evil Twin Brewing. (vinepair.com)

Data Shot 🥃

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