everything adult non-alc
Brand Moves
Bonbuz launches Mood Pouches, 2oz kanna-based non-alcoholic shooters delivering euphoric calm, focus, and social energy. (bevnet.com)
A look at Buzzkill Vineyard's new woodcut-style labels. (behance.net)
Nomaro is premium non-alcoholic aperitivo brand launching March 2026. (drinknomaro.com)
Chicago’s United Center becomes first major U.S. arena selling THC drinks, including Rythm and Señorita. (cnbc.com)
Drink Monday teases something new, possibly a move into THC beverages. (instagram.com)
Nowadays debuts new Black Cherry flavor. (linkedin.com)
Belgium Balance is a new non-alc beer brand. (instagram.com)
Jiant launches Tropical Citrus Hop Tea, expanding into the non-alc market. (instagram.com)
Vibrations launches THC drink mixes, combining natural ingredients with hydration to focus and energize. (drinkvibations.shop)
Vermont THC beverage maker Upstate Elevator plans expansion by adding adaptogens to its functional drink portfolio. (bevnet.com)
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Distribution & Openings
Three Spirit launches at The Fresh Market and across Wegmans Food Markets locations. (linkedin.com | linkedin.com)
Botivo and Ottolenghi launch limited-edition non-alcoholic botanical aperitivo at Waitrose. (supermarketnews.co.nz)
Cann launching in all Sprouts Farmers Market locations across Texas and Florida. (linkedin.com)
Spillover
Alcohol-free drinks are mainstreaming through moderation, functional innovation, and brand storytelling, beyond Dry January momentum. (beveragedaily.com)
Investors back CPG brands with resilient founders, real traction, disciplined growth, and clear consumer love. (foodnavigator-usa.com)
Top NA bars favor culinary techniques over spirit substitutes, reshaping on-premise growth strategies for non-alcoholic brands. (bevnet.com)
Gen Z drove just 4% of U.S. alcohol sales in 2025, while non-alcoholic beverages grew rapidly. (thedailypour.com)
Dry January hype is fading as consumers favor moderation, zebra striping, and flexible drinking over full-month abstinence. (businessinsider.com)
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Mock the Toast is curated for Non-Alc & BevAlc professionals, retailers, and brands.
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