Brand Moves

Chicago's Void, a bar and restaurant, created No-Lört, a zero-proof Malört available by the bottle. (insidehook.com)

French Bloom unveils L’Extra Brut—-crrafted from 100% French organic Chardonnay wine. (instagram.com)

Not Beer announces three new flavors - Lemon Lime, Black Cherry, and Red White & Blue. (linkedin.com)

Louie Louie debuts new seasonal flavor, Hibiscus Cherry. (instagram.com)

Liquid Death will air its first national Super Bowl ad, following past regional and packaging-focused activations around the game. (adage.com)

Thomas Hooker Brewing launches MUZE, a 3 mg hemp-derived THC seltzer, expanding Connecticut's non-alcoholic market. (ctinsider.com)

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Distribution & Openings

AL's now available at Trader Joe's in NY and NJ. (linkedin.com)

Nooh by Château La Coste launches nationwide with Boisson, offering luxury non-alc wines from Provence. (prweb.com)

Free Life, a recovery platform, announces new partnership with Armed Forces Brewing in Norfolk to provide non-alc drinks. (linkedin.com)

ZENOWINE to be available on Boisson. (linkedin.com)

TRIP now available at Sprouts. (linkedin.com)

Mockery Zero Proof opens in Detroit, offering crafted non-alc cocktails, a bottle shop, and tasting room. (freep.com)

Mrs. Sippi, a non-alc bottle shop, opens near Bemidji, MN, offering NA drinks, cannabis products, and more.. (bemidjipioneer.com)

Spillover

Glasgow ranks among the UK’s driest cities. (yahoo.com)

Retirement increases depression risk, and binge drinking worsens it, while moderate drinking offers slight relief. (marketwatch.com)

Beer sales in grocery stores boost overall spending, increasing visits and purchases of complementary items. (news.cornell.edu)

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