Mock the Toast | 02.06.25

Brewing War Between NA Beer and THC Bevs | Events Thirst for Non-Alc | Sobriety or Loneliness?

everything zero to low-alcohol

Industry

Texas' first non-alc bottle shop, Sipple, is closing after nearly four years, citing competition from major retailers. (chron.com)

Non-alc beverages drive higher profits as Gen Z drinks less, prompting 40% of restaurants to expand N/A menus for better margins and customer demand. (restaurantdive.com)

Liquid Death exits UK after weak sales despite 2023 launch fanfare. (thegrocer.co.uk)

Blind Tiger thrives in Dry January, contributing 20% of annual sales while tackling funding and scaling challenges. (foodnavigator-usa.com)

Diageo sees no/low as a major growth area, with Ritual Zero Proof leading its portfolio. (thespiritsbusiness.com)

In celebration of Dry January, the Hamilton Alpharetta, part of the Curio Collection by Hilton, partnered with Kin Euphorics to offer refined alcohol-free drinks in every room. (businesswire.com)

Cannabis drinks are gaining popularity for their novelty, social appeal, and fewer aftereffects, but experts warn of unknown risks. (washingtonpost.com)

NA beer’s future depends on brand differentiation, retail expansion, and whether THC drinks disrupt its steady rise in 2025. (beercrunchers.substack.com)

New York liquor stores test ultra-low-alcohol wines and spirits to counter declining alcohol sales and restrictive state laws. (nypost.com)

Rising demand for alc-free drinks is pushing manufacturers to adopt flexible, high-tech production methods for efficiency and quality. (pandct.com)

In the UK, demand for no/low now peaks at Christmas, surpassing Dry January. (tescoplc.com)

Cannabis beverage brands are increasing THC dosages, offering stronger options from micro to macro doses for better value per dollar. (bevnet.com)

Open-Residency Podcast: How to Build a $800M+ Non-Alcoholic Beer Brand. (openresidency.com)

MAD//POD Podcast: Lucky Saint's Kerttu Inkerhoinens- Breaking Rules and Honoring Traditions. (spotify.com)

Restaurant Rockstars Podcast: The Non-Alcoholic Beverage Boom: Opportunities for Bars and Restaurants. (restaurantrockstars.com)

Visitor’s New Extra IPA has arrived at Better Rhodes. Shop wholesale for restaurant menus, bottle shops, and grocery or just pick up a 6-pack. Available throughout the US. (Get Visitor)

BTAD Bootcamp 2025: A 7-week hybrid program for food/beverage entrepreneurs with expert coaching, $2,500 grants, and a pitch competition. (Apply)

Health

CBD may help reduce alcohol cravings in people with alcoholism. (medicalxpress.com)

The Reframe app uses neuroscience to help people drink less. (insidehook.com)

Culture

Many are adopting part-time sobriety, setting personal drinking rules. (wsj.com)

Non-alc beer adds complexity and depth to booze-free cocktails, enhancing flavor, texture, and creativity in modern mixology. (vinepair.com)

Gen Z drinks less but faces rising loneliness, suggesting sobriety may stem from social isolation, not health choices. (usatoday.com)

Non-Non-Alc

Diageo shares fall despite a pause on US tariffs. (thedrinksbusiness.com)

A new flood of money is crashing the influencer marketing industry. (adweek.com)

Cocktail menus have become unpredictable experiments, but history suggests this era of maximalism won’t last. (punchdrink.com)

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