Brand Moves

Best Day Brewing presents 'Sober Sex is..." V-day campaign. (instagram.com)

Maya Tea Company debuts Philters, a non-alc spirits line blending botanicals, adaptogens, and nootropics. (tucsonfoodie.com)

Partake teams up with Toronto’s Found Coffee Roasters to launche a limited edition, Coffee Stout White. (instagram.com)

Emmy Squared Pizza partners with Tom Holland's Bero NA beer for curated "Perfect Pairings." (pizzamarketplace.com)

Carlsberg launches Somersby Zero, a 0.0%-ABV cider with no sugar or calories, starting in Germany. (globaldrinksintel.com)

Michelob Ultra Zero debuts in a star-studded Super Bowl ad as non-alc beer sales surge. (nypost.com)

Libby Wines introduces Sparkling White and Sparkling Rosé wines. (wineindustryadvisor.com)

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Distribution & Openings

High Ground Elixir partners with Sèchey to expand zero-proof mushroom seltzers in Target and online. (morningstar.com)

TRIP is now available in Texas' Central Market. (linkedin.com)

Blind Tiger Spirit-Free Cocktails are now at select Total Wine & More locations. (instagram.com)

Spillover

The rise of the ‘Sober Bowl’ highlights changing consumer habits, wellness trends, and creative brand reinventions. (adweek.com)

U.S. sales of non-alc beverages surged 26% to $800M ahead of the Super Bowl. (independent.co.uk)

Diageo’s non-alcoholic spirits sales surged 56%, outperforming traditional booze. (robbreport.com)

Alcohol-Free Radio: Reimagining Drinks: Alessia Vettese on Building Pari & the Future of Zero-Proof Beverages (spotify.com)

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