Industry

Live Nation partners with Athletic Brewing to bring non-alc beer to over 100 venues. (billboard.com)

Brands must meet consumers where they search—Amazon, YouTube, TikTok, and ChatGPT—ensuring visibility when shoppers actively seek products. (linkedin.com)

California winemakers aim to legitimize non-alc wine by prioritizing quality grapes and traditional winemaking techniques for better taste and authenticity. (sfchronicle.com)

Non-alc bars are trending but face profitability challenges, requiring creative strategies like pop-ups, events, and diversified revenue streams. (inc.com)

Big Drop’s CEO predicts non-alc beer could reach 40% of sales in a decade. (just-drinks.com)

Gruvi, a Canada-founded but U.S.-focused brand, warns that proposed tariffs threaten its cross-border supply chain and market stability. (linkedin.com)

A proposed 25% aluminum tariff threatens THC drink brands, favoring well-capitalized players while squeezing smaller, underfunded companies struggling with price pressures. (cantripguy.substack.com)

Why Liquid Death failed to murder the thirst of UK shoppers. (thegrocer.co.uk)

With one in four event attendees not drinking alcohol, catering companies must prioritize high-quality non-alc options to meet demand. (thecaterer.com)

Lagunitas to bolster "most relevant" portfolio in craft with hazy NA and flavor-forward innovation. (brewbound.com)

Functional non-alc drinks are rapidly growing, offering health benefits like stress relief and hydration, driving innovation in the beverage industry. (foodnavigator.com)

Sèchey founder Emily Heintz discusses scaling her luxury non-alc brand, retail expansion, and Gen Z’s influence on the category. (tasteradio.com)

HomeGoods is seeking innovative health & wellness products in fitness, cognitive health, immunity, digestion, and adaptogenic/ functional products. (linkedin.com)

New York’s first zero-proof festival, Drinks With Benefits, will showcase over 30 non-alc brands with tastings, mixology, food, and music on Sept. 27. (bottleraiders.com)

Business of Drinks Podcast: How NON Became a Globally Recognized Wine Alternative with Aaron Trotman. (spotify.com)

Health

New research links even low alcohol exposure in pregnancy to changes in fetal facial structure and brain development. (medicalxpress.com)

Culture

The Church of England has banned non-alc wine and gluten-free bread from Holy Communion, sparking criticism over inclusivity concerns. (the-independent.com)

Seattle's mocktail scene is thriving. (axios.com)

Tawny Lara, known as the Sober Sexpert, launched Parentheses, a vinegar-based botanical non-alc spirit, now served at Brooklyn’s two-Michelin-starred Aska. (bottleraiders.com)

Gen Z's habit of closing tabs after each round and lingering without ordering much frustrates bartenders, disrupting service flow and highlighting generational shifts in bar etiquette. (vox.com)

America's drunkest and driest counties. (intoxistates.com)

Wine Enthusiast Podcast: The Big Problem with Anti-Alcohol Studies That No One’s Talking About. (wineenthusiast.com)

Soberness Podcast: How Alcohol Ruined My Wellness Journey w/ Little Saints founder. (youtube.com)

Non-Non-Alc

Olipop raised $50 million at a $1.85 billion valuation to expand product development, marketing, and distribution. (bloomberg.com)

Speakeasies no longer exist; modern hidden bars embrace secrecy for aesthetic appeal, exclusivity, and experience rather than illegality. (vinepair.com)

Data Shot 🥃

Brand Moves, Distribution, & Openings Edition hits Mondays.