Brand Moves

(Parentheses) launches Before Dusk and After Midnight, handmade still NA ritual pours, plus a free zine on orders over $25. (drinkparentheses.com)

Curious Elixirs teases something new. (instagram.com)

Estrella Galicia 0.0 signs Formula 1 deal with Atlassian Williams, expanding motorsport presence. (drinks-intel.com)

BOLLE launches Chardonnay Reserve, a world-first alcohol-free wine made from twice-fermented French Chardonnay. (linkedin.com)

re:bloom Infusions introduces multi-serve infusion kits for craft cocktails and mocktails, letting consumers make affordable, elevated NA drinks at home. (nosh.com)

The Zero Proof partners with James Beard Taste America tour. (linkedin.com)

Distribution & Openings

Beckett’s expands distribution into BevMo stores across California. (einpresswire.com)

Almave Blanco Non-Alcoholic Agave Spirit is now available at hundreds of Target stores nationwide. (instagram.com)

Figlia is now on Gopuff in NYC. (linkedin.com)

Edna’s Non-Alcoholic Cocktails launch at Whole Foods. (linkedin.com)

Spillover

Paris wine show spotlights surging global demand for zero and low-alcohol wines. (king5.com)

Non-alcoholic wine booms globally as producers race to improve quality and complexity. (phys.org)

^{Mock the Toast is curated for Non-Alc & BevAlc professionals, retailers, and brands.}

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