Brand Moves

Go Brewing’s nostalgia marketing approach. (linkedin.com)

De Soi's Purple Lune gets new packaging. (instagram.com)

Noon Whistle Brewing collabs with Go Brewing to release Step Brewers Low Gravity IPA. (instagram.com)

Micheaux Zero launches a non-alc premium Scotch whiskey, inspired by an 1800s recipe, with a global rollout starting in 2025. (einnews.com)

Athletic Brewing becomes the Official Non-Alcoholic Beer of the Rock ‘n’ Roll Running Series. (endurancesportswire.com)

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Distribution & Openings

New Seasons Market sold nearly 250 cases of The Zero Proof brands during Dry January with strong in-store support. (linkedin.com)

TRIP now available in all 700 Vitamin Shoppe stores across the country in 48 states. (linkedin.com)

Loverboy now at Total Wine & more. (linkedin.com)

CR*FT Non-Alc Beer is now available at Designated Drinks. (instagram.com)

Blind Tiger Spirit-Free Cocktails are now at select Wegmans locations. (linkedin.com)

Video: Mockery Zero Proof, Detroit's first non-alc bar. (fox2detroit.com)

Spillover

Big booze struggles with health warnings, weight-loss drugs, youth trends, and tariffs despite non-alc alternatives. (bloomberg.com)

60% of Dry January participants prefer non-alc beer, driving its rapid market growth and consumer acceptance. (americancraftbeer.com)

Opportunity to showcase your no/low brand at BREW//LDN, the UK’s largest craft drinks festival. (linkedin.com)

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