your weekly briefing on everything adult non-alc

Industry

Non-alcoholic drinks deliver higher margins and new revenue as moderation reshapes restaurant beverage strategy. (therestaurantcpas.com)

Cornbread Hemp recruits former Lagunitas executives to scale distribution in the fast-growing hemp beverage category. (beernet.com)

French wine and spirits exports hit 21st-century low due to tariff tensions. (sherwood.news)

Canada’s ONES non-alcoholic winery secures $1M Dragons’ Den deal. (cbc.ca)

Tilray CEO Irwin Simon shares his 4:30 a.m. routine, leadership philosophy, and growth mindset behind a diversified cannabis and beverage empire. (businessinsider.com)

Prowein debuts “Prowein Zero” tasting bar spotlighting modern low/no alcohol spirits. (drinksretailingnews.co.uk)

Low-ABV beers surge in 2026 as craft brewers target moderation over abstinence. (beercrunchers.substack.com)

New York bill would allow alcohol retailers to sell low-dose THC beverages and tax them. (law360.com)

France’s struggling wine industry bets on no-alcohol alternatives to revive exports. (telegraph.co.uk)

Hemp drink distributors navigate regulatory uncertainty while retail demand accelerates. (bevnet.com)

De Soi kicks off 50+ ambassadors, leaning into superfans, video apps, and real-world events while testing structure, leadership, and performance metrics. (linkedin.com)

Alcohol sport sponsorship shifts toward moderation, emotion, and community over pure visibility. (linkedin.com)

College bars prove drinking frequency depends on structure, not age or culture. (proofpoints.substack.com)

IESSI sets a new alc-free standard with bold design, layered bitterness, and a bars-first strategy. (newrulesbev.com)

Breweries must treat social media as core brand-building, not a dumping ground for event promos. (beercrunchers.substack.com)

Protein is entering alcoholic beverages as wellness trends reshape drinking, but functional claims, taste challenges, and positioning tensions limit mainstream adoption. (wineenthusiast.com)

Business of Drinks Podcast: The Pathfinder grew 80% by winning on-premise, focusing on one SKU, and proving velocity to distributors. (youtube.com)

Health

UK startup Nul raises $1M to scale telehealth platform for medication-supported alcohol reduction. (tech.eu)

Culture

Kentucky bourbon country embraces sophisticated mocktails, expanding zero-proof options for all visitors. (el-observador.com)

Gen Z avoids sharing wine bottles, trading intimacy for individual, optimized dating rituals. (wineenthusiast.com)

UK nightlife venues fell 4.1% in 2025, with industry leaders blaming policy pressures and rising costs. (thedrinksbusiness.com)

Non-Non-Alc

Luxury bars push cocktail prices to $50, turning drinks into splurge-worthy showpieces. (wsj.com)

Brewdog’s potential sale leaves “Equity for Punks” investors fearing their shares are worthless. (bbc.com)

Co-branding has shifted from novelty launches to a core grocery growth strategy, helping brands drive relevance, innovation, and incremental sales through shared equity. (thegrocer.co.uk)

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