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- Mock the Toast | 02.20.25
Mock the Toast | 02.20.25
NA Beer Soars to 4.2% Share in January | Botivo's Mistakes | Generational Divide in Winemaking
everything zero to low-alcohol
Industry
Sèchey is raising a seed round. (emilyheintz.com)
Proxies launches crowdfunding campaign. (frontfrundr.com)
Heineken's 0.0 non-alc beer drove an 8.3% profit increase in 2024, outperforming traditional beer and solidifying its NA market leadership. (vice.com)
Heineken and Molson Coors focus on premium and non-alc brews as traditional beer sales decline, with Heineken 0.0 outpacing standard beer. (fooddive.com)
Botivo Drinks learned that polished lifestyle shoots don't work on socials, event demographics can be misleading, and label design errors can create new opportunities. (linkedin.com)
Aura Bora, a cult-favorite sparkling water brand, was acquired by Next in Natural after doubling sales but struggling to secure funding. (inc.com)
Hemp THC beverage brand High 9ine adds industry veteran Erica Duecy to its advisory board. (einpresswire.com)
Non-alc spirits cost more due to production complexity, smaller scale, and premium market positioning. (drinksint.com)
Nowadays CEO surpasses $1 million in sales within 90 days of launch solely on organic TikTok. (linkedin.com)
THC beverages face regulatory hurdles and consumer education challenges, while CBD drinks organically integrate into the growing alc-free market. (beveragedaily.com)
The cannabis beverage market is booming, though full replacement remains doubtful. (newsweek.com)
Europe is accelerating no/low-alcohol wine production as regulatory changes and consumer demand fuel market expansion. (daily.sevenfifty.com)
Alcohol consumption in France declines while no/low beverages grow, creating opportunities for winegrowers to adapt. (meiningers-international.com)
Brewbound Podcast: Non-alc beer captured 4.2% of beer grocery sales in January, up 23.5% in sales. (brewbound.com)
IWSR Speakeasy Video: The rise of no/low alcohol beverages. (theiwsr.com)
Business of Drinks Podcast: Legal Essentials for Drink Brands in 2025. (spotify.com)
Better Without champions the Low/No category makers and retailers. Leverage their marketing expertise for your channels, including Amazon setup, email campaigns, social media, influencer outreach, Paid Ads, SMS, and inclusion in the Better Without app. (Learn more)
Health
Ozempic shows potential in treating alcohol use disorder. (reuters.com)
High alcohol intake negatively affects next-day wellbeing, but drinking within guidelines shows no harm. (otago.ac.nz)
Culture
A booze writer wrestles with industry expectations, Dry January, and the growing role of non-alc alternatives in drinking culture. (insidehook.com)
The wine industry faces a generational divide as younger winemakers embrace non-alc innovation while traditionalists resist change. (kristenbear.substack.com)
Gen Z’s declining alcohol consumption drives demand for functional drinks with stress-relieving ingredients. (euronews.com)
Non-Non-Alc
Rising costs and market uncertainty led wine distributors to focus on internal growth over expansion in 2024. (winebusiness.com)
The spirits industry is stabilizing, not declining, as premiumization and evolving consumer habits reshape demand. (thespiritsbusiness.com)
The Alcohol and Tobacco Tax and Trade Bureau expanded container size options for wine and spirits, enhancing consumer choice and industry flexibility. (packagingdive.com)
Data Shot 🥃

State of Cannabis

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