Brand Moves

Curious Elixirs introduces Curious Red, a non-alcoholic red wine alternative. (curiouselixirs.com)

ZERODRINKS launches NA e-commerce in Greece and Romania as premium alcohol-free demand accelerates globally. (linkedin.com)

Athletic Brewing launches Nitro Emerald Cliffs, its first nitrogen-infused non-alcoholic Irish-style dark brew. (athleticbrewing.com)

Henkell Freixenet expands Freixenet into aperitivo spirits, with alcohol-free Solare planned for June launch. (drinks-intel.com)

Caddie launches premium non-alcoholic beer designed for golfers seeking social drinking without alcohol on the course. (linkedin.com)

Peroni Nastro Azzurro 0.0% launches citrus alcohol-free variants in the UK. (asiantrader.biz)

Club Sobr launches global platform uniting sober-curious community, events, retreats, and upcoming functional soda range. (linkedin.com)

Founder reveals Kit Harington as investor in UK non-alcoholic spirits company Sylva. (gazette-news.co.uk)

Distribution & Openings

Lyre’s expands U.S. retail presence with alcohol-free spirits and RTDs now available at Eataly Chicago. (linkedin.com)

NA Beverage Co. secures Erewhon retail placement. (instagram.com)

Athletic Brewing expands UK distribution through Libra Drinks Wholesale across the Midlands’ no/low market. (linkedin.com)

BRĒZ expands Northeast retail distribution with functional beverage line launching at Stop & Shop. (linkedin.com)

Spillover

BERO accelerates growth with partnerships, fundraising, nationwide sampling, and new brand campaign following strong Dry January momentum. (linkedin.com)

Bernstein finds alcohol health pushback easing as moderation messaging balances and non-alcoholic beer growth stabilizes. (brewbound.com)

Liquid Death sparks backlash with AI-generated Olympics ad parodying AI while tapping growing consumer skepticism. (adage.com)

^{Mock the Toast is curated for Non-Alc & BevAlc professionals, retailers, and brands.}

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