Brand Moves

Noughty partners with Athletes Unlimited, a professional women’s sports league that organizes competitions in basketball, softball and volleyball, and is now the official non-alc drink for the league. (instagram.com)

Strange Fellows Brewing debuts Nevertheless Pilsner (scoutmagazine.ca)

Cann releases HI'ER BOY, a 10MG THC social tonic. (linkedin.com)

Harmon's Craft Beer collabs with Designated Drinks to create Over Time Pale Ale. (linkedin.com)

Reuben’s Brews launches Party On IPA and Party On Pils, two new non-alc beers. (mybeerbuzz.blogspot.com)

Introducing Brēz Spirit, a cannabis and mushroom-infused beverage designed for social drinking. (x.com)

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Distribution & Openings

Walker Brothers non-alc kombucha now at Krogers. (instagram.com)

Three Families bitters now available at the Whisky Exchange and Speciality Drinks. (instagram.com)

NKD DIstillery now at all 140+ BevMo locations in California. (instagram.com)

Orangily to open third location. (evite.com)

Soberra, a non-alc spirits shop, opens in East Aurora. (bizjournals.com)

Spillover

Constellation Brands invests in non-alc cocktail brand Hiyo, betting on functional RTDs. (fooddive.com)

Delta-9 + healthier soda may win as THC converts trade alcohol but still crave flavor over zero-calorie sacrifices. (beercrunchers.substack.com)

Instacart is piloting paid in-store tasks for contractors to assist CPGs by photographing brand displays and monitoring inventory. (grocerydive.com)

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