Industry

Mini-surge in non-alc hiring. (mockthetoast.com)

ESG risks push alcohol companies to embrace low/no alcohol alternatives. (sustainalytics.com)

BRĒZ's new Spirit sold out in under 24 hours. (x.com)

No Sleep Beverage announces its seventh investment into Artet. (linkedin.com)

Dry January’s growing popularity challenges bars, leading to lower alcohol sales but boosting NA beverage options and shifting bar culture. (vinepair.com)

By rejecting influencer marketing and VC pressure, Kin Euphorics built a loyal following and redefined non-alc drinks. (linkedin.com)

Turned down by Dragon’s Den, Impossibrew's Mark Wong built a £12M alcohol-free beer brand blending herbal traditions with modern tech. (finance.yahoo.com)

Younger consumers drink less year-round, making Dry January less significant. (emarketer.com)

Once stigmatized, non-alc drinks are now a thriving industry embraced by consumers, brands, and celebrities. (foodnavigator.com)

Honest and raw behind-the-scenes look at launching Sylva--with the chaos, mistakes, and learning curves behind a seemingly perfect debut. (linkedin.com)

From 2022 to 2024, alcohol’s market share declined by 2 percentage points, while NA sales jumped 35% year-over-year. (blog.syzgroup.com)

Moderation in alcohol consumption grows, with more light drinking, single-category occasions, and non-alc options, reshaping industry strategies. (theiwsr.com)

Alcohol industry growth faces headwinds, but non-alc trends and premiumization provide stability. (stockopine.com)

Investor Rodrigo Dantas backs Kiro, a non-alc switchel brand, challenging Brazil’s beverage giants with health-focused, guerrilla-style growth. (thenextbrazil.com)

Video: What Distributors Need to Know About Hemp D9 THC Beverages. (youtube.com)

Why not now? Podcast: Building Athletic Brewing & a Non-Alcoholic Beer Boom. (youtube.com)

Health

Gaba-enhancing drinks like Sentia mimic alcohol’s effects without a hangover, promoting relaxation and sociability, but scientific proof remains debated. (theguardian.com)

Alcohol increases cancer risk by damaging DNA, causing inflammation, raising estrogen, and enhancing absorption of other carcinogens. (fortune.com)

Culture

Non-alc drinks are gaining popularity in Columbia, SC, with some bars adapting, though demand remains stronger in larger cities. (postandcourier.com)

Placing non-alc drinks prominently on menus increases sales, normalizes mindful drinking, and aligns with evolving customer preferences. (linkedin.com)

From Montreal to Vancouver, Canada’s growing number of alc-free bottle shops is making premium zero-proof drinks more accessible than ever. (sharpmagazine.com)

Choosing mocktails over alcohol, the writer embraces sobriety, mindful drinking, and a life fully savored in Italy. (thepursuit.substack.com)

Non-Non-Alc

U.S. wine sales decline amid generational shifts, but wineries must adapt pricing and marketing to attract younger consumers. (winespectator.com)

Champagne shipments dropped 54M bottles in two years due to inflation, overstocking, rising prices, and declining consumer confidence. (thedrinksbusiness.com)

Data Shot 🥃