Brand Moves

Fable redesigned packaging to emphasize ingredients and clarity over aesthetic complexity. (linkedin.com)

Patricia Heaton launches a line of de-alcoholized wine, SOLUBRAE. (cleveland.com)

Samuel Adams introduces non-alcoholic Octoberfest festbier for fall 2026 release. (mybeerbuzz.com)

Might Brewing teases upcoming developments with a preview of its 3% ABV beer. (linkedin.com)

BOUCHE moved to brown glass bottles to better protect kombucha flavor and product stability. (linkedin.com)

Resort Beverage Co. debuts all-natural cocktail and mocktail-ready margarita mixer line. (blackenterprise.com)

Liquid Death partnered with Spotify on a limited edition Bluetooth enabled urn. (adweek.com)

Maison Giulia launches a Mediterranean-inspired alcohol-free Mimosa line with limited curated pre orders. (linkedin.com)

Giffard launches DrinkGiffardNA.com, a new direct-to-consumer platform for premium non-alcoholic liqueurs. (drinkgiffardna.com)

Greater Good Imperial Brewing debuts 1.3 percent ABV Baby Daddy IPA in Worcester. (rock929rocks.com)

TÖST expands its canned portfolio with Sangria following strong initial can launches. (linkedin.com)

Brantley Gilbert partners with Real American Beer to launch non-alcoholic RAB ZERO. (whiskeyriff.com)

Butter Cellars launches ButterZero NA wine line across four varietals. (marketwatchmag.com)

Distribution & Openings

JAS launches Carajillo Tejas at Whole Foods Market locations across Texas. (instagram.com)

Point 5 alcohol-free bottle shop opens new Williamsburg franchise location in Virginia. (richmondbizsense.com)

Figlia expands to Whole Foods Market locations across California, Washington, and New York for March. (linkedin.com)

Marigold will close its St. Paul NA bottleshop to focus operations on Minneapolis location. (instagram.com)

Lyre’s Margarita RTDs expand to more than 800 CVS locations nationwide. (linkedin.com)

Edna’s expands to all 526 Whole Foods Market stores with nationwide endcap promotion. (seekingalpha.com)

Bar None opens in Chicago’s West Loop featuring zero proof cocktails and THC beverages. (timeout.com)

NRG Haus opens Toronto social wellness club combining contrast therapy and zero proof cocktails. (nowtoronto.com)

Lazy Dog introduces new mocktail lineup across its restaurant locations. (abc30.com)

Spillover

Pennsylvania House Agriculture Committee signals a delay in the hemp THC ban amendment is unlikely to move forward. (marijuanamoment.net)

Tilray Brands to acquire BrewDog global brand and UK operations for £33 million. (thedrinksbusiness.com)

Willie Nelson’s Remedy+ THC beverage reaches $80 million annual run rate within its first year. (linkedin.com)

Weddings redesign beverage programs to include intentional non-alcoholic options alongside alcohol. (instagram.com)

Industry experts say non-alcoholic wine struggles with taste, structure, and slower sales than other NA categories. (wine-searcher.com)

^{Mock the Toast is curated for Non-Alc & BevAlc professionals, retailers, and brands.}

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