Mock the Toast | 03.03.25

Latest in Non-Alc Brand Moves, Distribution and Openings

everything zero to low-alcohol

Brand Moves

Altitude Beverages debuts brand refresh. (linkedin.com)

Surly Brewing adding two new NA beers, Outlook Good Hoppy Pale and Outlook Good Oatmeal Brown. (mybeerbuzz.blogspot.com)

Molson Coors' Madri adds Excepcional Zero lager to its portfolio. (thegrocer.co.uk)

Harmons Craft Beer introduces new dark beer, El Portero Non-Alc Vanilla Porter. (linkedin.com)

Mentzendorff expands into non-alc wine with Beau Viva, a 0% ABV sparkling rosé. (thedrinksbusiness.com)

Feragaia now at Nobu. (instagram.com)

Butcombe Brewing Co. launches second non-alc beer, Tall Tales Ale Zero. (morningadvertiser.co.uk)

Brause debuts a non-alc Malt Soda. (instagram.com)

Dubai’s Barakat rolls out RTD mocktails. (foodnavigator-asia.com)

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Distribution & Openings

Bero to be available upon Soho House UK's launch. (thecaterer.com)

Buzzkill Wines now at Wegman's, Albertsons, and Fresh Thyme Market. (linkedin.com)

Andiamo Brew launched in Denver last year and is focused on producing Italian-inspired "drinkin' beer.” (westword.com)

Spillover

Who will win the billion-dollar adult non-alc market? (brewbound.com)

Publicly traded beverage company seeks spirits brands with $3M+ revenue for acquisition. (linkedin.com)

Lucky Saint’s success stems from rule-breaking marketing, experiential focus, and key partnerships, making it the UK’s top NA beer. (creative.salon.com)

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