everything adult non-alc
Brand Moves
George Clooney, Rande Gerber, and Mike Meldman launch Crazy Mountain, a premium non-alcoholic lager rolling out in 2026. (prnewswire.com)
Pernod Ricard launches Lillet Blanc 0%, an alcohol-free apéritif capturing the original’s fruity flavor and French elegance. (theabsolutcompany.com)
Susurrus Sparkling Teas launches in Napa, crafting terroir-driven, non-alcoholic sparkling teas from organic single-origin teas. (napavalleyregister.com)
NA Beverage Co. becomes the official non-alcoholic partner of San Diego’s Rady Shell concert venue. (linkedin.com)
Q Mixers launches electrolyte-infused Q Refreshers, a 40-calorie sparkling mixer for cocktails, mocktails, or solo sipping. (finance.yahoo.com)
Stir The Pot launches hemp-derived THC coffee syrups, including Mexican Hot Chocolate flavor. (linkedin.com)
De Soi launches adaptogenic Social Spritz line targeting lighter daytime non-alcoholic drinking occasions. (bevnet.com)
Founders Brewing to debut NA Nonetheless Oktoberfest (mybeerbuzz.com)
Blind Tiger introduces the Blind Tiger Manhattan, a non-alcoholic take on the classic whiskey cocktail. (linkedin.com)
Stoli relaunches reformulated ginger beer with natural ingredients and global distribution expansion planned. (thespiritsbusiness.com)
Belvoir Farm launches alcohol-free Hugo Spritz mocktail in Sainsbury’s and Waitrose ahead of summer demand. (retailtimes.co.uk)
RationaAle Brewing teases new collaboration. (instagram.com)
French Bloom continues as Formula 1’s official non-alcoholic sparkling wine partner for the new season. (instagram.com)
Distribution & Openings
Tilden launched at TD Garden, now featured on menus in the Rafters members’ areas and suites. (linkedin.com)
FLORA hemp THC beverages launch at Spec’s. (bevnet.com)
Lyre’s non-alcoholic cocktails launch at 19 Puttshack locations. (linkedin.com)
Cali Sober Distribution secures first purchase orders from Total Wine & More. (linkedin.com)
Harmon’s Craft Brewing expands into Farm Boy and Fortinos locations across Ontario. (linkedin.com)
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Spillover
Sober bars are expanding across the US as consumers seek social drinking experiences without alcohol. (morningbrew.com)
Non-alcoholic beer rarely appears on tap because lower alcohol increases spoilage risk and draught line contamination. (tastingtable.com)
St. Buena Vida has formed an advisory board of experienced beverage leaders to help guide the brand’s long-term growth. (linkedin.com)
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Mock the Toast is curated for Non-Alc & BevAlc professionals, retailers, and brands.
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