Brand Moves

BREWDOG New AF Brand launches COLD AF Pils and will be available in their redesigned AF variety pack as well. (brewdog.com)

KWAL launches Savanna Cider 0.0, a premium alc-free cider targeting Kenya’s growing mindful drinking market. (financialfortunemedia.com)

Legendary bartenders launch Second Sip Gin, a flavorful low-alc gin with classic botanical depth. (robbreport.com)

Mood emerges as a de-alc Vermouth.(linkedin.com)

Switchback Brewing introduces Switchback NA. (mybeerbuzz.blogspot.com)

Master P enters the THC beverage space with Make 'Em Say Uhh infused seltzer. (linkedin.com)

Reuben’s Brews launches Party On NA beers. (mybeerbuzz.blogspot.com)

Eagles and Liquid Death ink multi-year deal, bringing Liquid Death Iced Tea as an official team partner. (philadelphiaeagles.com)

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Distribution & Openings

Sprouts is bring Sarilla’s Hoppy Hibiscus and Chamomile Lime into the NA Innovation Set starting on April 1st in all stores across the country.

De Soi announces largest expansion yet, scaling nationwide with Southern Glazer’s Wine & Spirits. (bevnet.com)

TRIP lands at Central Market. (linkedin.com)

Mingle Mocktails has officially arrived at select Fresh Market locations. (linkedin.com)

Caleño selects Paragon Brands as exclusive distributor, strengthening its UK presence. (fdiforum.net)

Aplós cocktails are now available at BevMo. (instagram.com)

Rachel Glover launches Soberra, bringing premium NA options to Buffalo’s events, venues, and wellness spaces. (buffalorising.com)

Spillover

An inside look at pitching an NA drink to Men’s Health, with media outreach and PR tips. (tawnylara.com)

Snoop Dogg partners with Harmony Craft Beverages to launch Iconic Tonics, merging his THC drinks with functional beverage innovation. (bevnet.com)

Driven by health trends and tech advancements, low/no alcoholic wines are reshaping the industry despite their small market share. (vinteur.com)

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