Brand Moves

Aplós launches Dragon Fruit Martini, a canned non-alcoholic functional cocktail inspired by the martini resurgence. (prnewswire.com)

Heineken launches Heineken 0.0 Ultimate, a zero-alcohol, zero-calorie, zero-sugar beer. (theheinekencompany.com)

Bottega showcases expanding non-alcoholic portfolio, including sparkling wines, limoncino, and amaro alternatives, at ProWein. (wineindustryadvisor.com)

TRIP partners with Foodbuy Group to expand distribution of magnesium and lion’s mane functional soft drinks. (linkedin.com)

Eleanor Elixir is an upcoming THC beverage brand. (deareleanore.com)

Walker Hayes reunites with Athletic Brewing to relaunch limited-time Fancy Like American Pale. (linkedin.com)

TÖST partners with The MICHELIN Guide ceremonies to highlight premium alcohol-free options in fine dining. (linkedin.com)

Door County founders launch Luba Libations, a ready-to-drink non-alcoholic mocktail brand debuting in Wisconsin. (wtaq.com)

Distribution & Openings

Pages and Perks bookstore and mocktail bar to open in St. Petersburg featuring Curious Elixirs drinks. (ilovetheburg.com)

Delta Seltzers expand distribution with new placements at Sprouts Farmers Market stores across Florida and Texas. (linkedin.com)

Mash Gang expands U.S. presence with non-alcoholic beers launching at Texas grocery chain H-E-B. (chron.com)

Lyre’s Classico Rosé launches in 45 Spec’s stores. (linkedin.com)

Hydes Cyder secures first draught listing for its 0.5% Hydes Lyte non-alcoholic cider. (morningadvertiser.co.uk)

Free AF, Blind Tiger, and Edna’s NA cocktails launch in Whole Foods through Pod Foods distribution. (linkedin.com)

Spillover

Sobar Secure® helps bars and restaurants tap into the rapidly growing non-alcoholic beverage market through training, sourcing support, and national accreditation for inclusive NA beverage programs. (sobarsecure.org)

Los Angeles bars and restaurants expand craft non-alcoholic cocktail programs as demand for zero-proof options grows. (brightnightssocial.substack.com)

NYC’s sober-curious nightlife grows with mocktail bars, alcohol-free parties, and alternative social spaces. (gothamist.com)

Tilray acquires BrewDog’s US brewery and pub assets, expanding its North American beverage and hospitality footprint. (finance.yahoo.com)

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