Mock the Toast | 03.17.25

Latest in Non-Alc Brand Moves, Distribution and Openings

everything zero to low-alcohol

Brand Moves

Heineken expands Inch’s UK range with alc-free and cloudy ciders to reinvigorate the apple cider segment. (just-drinks.com)

Glow Maté debuts as an upscale, low-dose hemp beverage designed for curious, health-conscious consumers avoiding high THC. (linkedin.com)

Green Man Brewery to launch NAvigator Lite NA. (instagram.com)

Willie’s Remedy+, a THC-infused social tonic, launching soon. (instagram.com)

Lyre's teases a new Caribbean-inspired product. (instagram.com)

Pernod Ricard debuts Ramazzotti Aperitivo Arancia 0.0%, a non-alc aperitif launching in Germany and Austria. (just-drinks.com)

Olé Cocktail & Mocktail Co. debuts zero-proof Margarita and Paloma RTDs. (instagram.com)

Kolonne Null debuts Studio Italiano, a vegan, 0.0% Italian wine line inspired by film and culture. (linkedin.com)

NoNo Bitter Aperitivo debuts as a bold, alc-free, sugar-free citrus aperitif for mindful spritz lovers. (linkedin.com)

PureNative launches THC-infused seltzers in Fort Myers, offering caffeine-enhanced, zero-sugar options in two flavors. (gulfcoastnewsnow.com)

Curious Elixirs teases mystery pre-sale for Curious Zero. (curiouselixirs.com)

Sydney-based Cute Drinks launches Pretty Hot Margarita, a non-alc beauty cocktail with collagen and wellness-focused ingredients. (theshout.com.au)

De Kuyper launches Batched 0.0%, a non-alc cocktail range for European on-premise venues, debuting in June. (just-drinks.com)

Kolonne Null partners with Schloss Johannisberg to launch the first alc-free Grünlack Spätlese. (linkedin.com)

Cupcake Vineyards debuts its first non-alc Sauvignon Blanc, now available nationwide in the U.S. (just-drinks.com)

Reply to this email with your launches, collabs, expansions and/or news.

Distribution & Openings

Naked Life, the Australian non-alc cocktail brand, debuts in the UK via Ocado after success in Australia. (thegrocer.co.uk)

Blind Tiger’s non-alc cocktails to be available on Royal Caribbean. (linkedin.com)

Wana Hemp D9 beverages are now available in 12 states through Total Wine outlets. (linkedin.com)

Tilray expands Runner’s High non-alc craft beer across 4,500 U.S. retailers, targeting social running communities. (tilray.com)

Moderato now available at Del Frisco's Double Eagle Steakhouse in New York City. (linkedin.com)

Bendición Bottleshop to cease operations. (instagram.com)

The Green Door, a cannabis dry-bar in Covington, debuts April 5 with THC, CBD, and mushroom-infused mocktails. (cincinnati.com)

Spillover

Business of Drinks Podcast: Scaling a Non-Alcoholic RTD Brand with Mocktail Club’s Pauline Idogho. (creators.spotify.com)

California extends its ban on hemp-derived THC drinks, further straining the struggling hemp industry. (bevnet.com)

Over 40 non-alc drink producers will showcase zero-proof beverages at the Free Spirit event in Victoria on March 21. (oakbaynews.com | Events in Non-Alc )

PepsiCo acquires Poppi, expanding its functional soda portfolio. (marketwatch.com)

Careers in Non-Alc

Non-Alc Activity Tracker

Events in Non-Alc

Boost your team's insights—forward to a colleague :)