Brand Moves

Athletic Brewing becomes official San Francisco Giants partner, expanding non-alcoholic beer presence at Oracle Park. (prnewswire.com)

Curious Elixirs launches nationwide booze free cocktail party series seeking 100 hosts across U.S. cities. (instagram.com)

Avery Brewing launches non-alcoholic version of its flagship White Rascal Belgian-style wheat beer. (mybeerbuzz.com)

Athletic Brewing launches Arsenal collaboration non-alcoholic red beer available at Emirates Stadium and London retailers. (prnewswire.com)

Barsmith launches functional non-alcoholic RTD cocktails nationwide combining classic flavors with wellness ingredients. (bevnet.com)

Heaps Normal opens Sydney venue blending nightlife, community, and non-alcoholic drinking culture. (instagram.com)

Wednesday's Domaine teases something new. (linkedin.com)

Botivo teases next limited edition collaboration. (linkedin.com)

Distribution & Openings

Functional non-alcoholic beer On Beer secures national listing across Dishoom restaurants in the UK. (thedrinksbusiness.com)

Easy Does It partners with LA Distributing to expand non-alcoholic beer distribution across Southern California. (bevnet.com)

Woodstock Goods partners with Craft and Art to expand distribution of hemp THC beverages. (bevnet.com)

CleanCo partners with Cask Liquid Marketing to expand UK on-trade distribution of non-alcoholic spirits. (linkedin.com)

TRIP launches nationwide in Target stores and introduces new Wild Strawberry flavor. (linkedin.com)

Molson Coors launches 4x440ml can format for Madrí Excepcional 0.0% across UK retail channels. (beerguild.co.uk)

BERO begins brewing in the UK to support local supply and scale non-alcoholic beer distribution. (linkedin.com)

Spillover

Boston nightlife faces pressure as wellness culture replaces drinking with fitness and recovery rituals. (bostonmagazine.com)

Harpoon brews Charlie Sheen’s Wild AF non-alcoholic beer. (wbsm.com)

Melt seeks operator to scale its cube-based functional beverage platform and DTC brand. (linkedin.com)

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^{Mock the Toast is curated for Non-Alc & BevAlc professionals, retailers, and brands.}

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