Brand Moves

Peroni promotes its 0.0% beer in new F1 campaign with Lewis Hamilton and Ferrari. (marketingdive.com)

BOLLE introduces Spritz Classico. (linkedin.com)

Corona Cero partners with Lima fruit vendors for unique non-alc beer experience. (vinetur.com)

Best Day Brewing revives Nature’s Pils collab with Conservation Alliance. (craftbrewingbusiness.com)

Hopewell Brewing's Choom introduces Prima and Dopo, two new THC-infused aperitivo and digestivo drinks. (instagram.com)

Wynk teases something new coming in April. (linkedin.com)

Kylie Kelce stars in provocative new Liquid Death ad campaign. (adweek.com)

Athletic Brewing adds multiple college basketball stars to its NIL roster. (si.com)

Lucky Saint teases ‘a revelation in refreshment’ launching later this week. (instagram.com)

Bero Brewing kicks off "Beyond the Bar" video series where they sit down with the pioneers of the hospitality community to hear their stories. (linkedin.com)

Partake drops New Zealand IPA Brewer’s Release. (instagram.com)

Heck Beer's mini-movie celebrating its partnership with the Hollywood Theater. (heckbrewing.com)

Tröegs Independent Brewing teases a new hop-infused NA drink. (instagram.com)

The Hotel Magazine introduces Athletic Brewing as official partner. (linkedin.com)

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Distribution & Openings

Edible Arrangements’ parent launches Edibles.com to sell hemp THC beverages and other products online and via franchises, starting in Texas. (cnbc.com)

Tom Holland's Bero lands first UK retail listing at Selfridges. (grocerygazette.co.uk)

Pollen Projects partners with Speciality Brands in the distributor’s first non-alc move. (linkedin.com)

TRIP now availabe on Soho House's newly expanded functional drinks menu. (linkedin.com)

Dry & Lush named official non-alc partner for Tanyard Creek Overlook in Georgia. (mdjonline.com)

Spillover

Snoop Dogg’s Iconic Tonics relaunches with seven cannabev brands, but unclear strategy, weak branding, and misaligned targeting raise major concerns. (spillthethc.com)

Alcohol brands face a hangover from changing tastes, economic strain, and competition, though premium segments and emerging markets hint at future upside. (qualitystocks.substack.com)

Athletic Brewing’s founders turned a stigma into strength, redefining NA beer through great taste, active lifestyle branding, and national appeal. (ctmirror.org)

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