Industry

Best Day Brewing names Backbone Media agency of record to lead PR, creators, community, and paid media. (backbone.media)

Fernet-Branca owner Branca International invests in alcohol-removal technology startup Altr to support low-ABV innovation. (thespiritsbusiness.com)

Startup ALTR uses membrane technology to reduce alcohol while preserving flavor in wine and spirits. (inc.com)

Questioning who George Clooney’s new NA beer targets in an increasingly crowded non-alcoholic beer market. (vinepair.com)

DioniLife bets global expansion and premium taste will win over consumers moderating alcohol. (realbusiness.co.uk)

Premium design helps La Borosa compete with tequila rather than frame itself as an alternative. (creativeboom.com)

Gen Z and Millennials expect alcohol-free beer to deliver strong flavor and feel like a grown-up choice. (thedrinksbusiness.com)

Over half of US adults now buy no/ low alcohol drinks, showing the category’s mainstream adoption. (linkedin.com)

More bars are listing cocktail ABV on menus to give guests clearer alcohol choices and pacing. (foodandwine.com)

Functional alcohol-free drinks promise mood or relaxation benefits, but consumer understanding remains a hurdle. (beveragedaily.com)

Blind Tiger founder seeks 2–3 design-forward brands for a travel essentials bundle tied to a cruise giveaway. (linkedin.com)

Non-alcoholic options are well established, but low-alcohol drinks remain an underdeveloped opportunity. (drinks-intel.com)

Kentucky and South Carolina move to shift hemp-derived beverages into alcohol retail channels as regulation evolves. (bevnet.com)

Bero’s QR-based packaging loyalty program drives repeat purchases and delivers over 500% return on investment. (packagingdigest.com)

Health

Study links beer, cider, and spirits to higher mortality risk, while moderate wine drinking shows lower risk. (usnews.com)

Culture

Australian brand Heaps Normal proves nightlife and community can thrive without alcohol. (linkedin.com)

George Clooney’s new NA beer shares the name of an existing Denver brewery, though both brands will coexist. (westword.com)

Rising demand for premium mocktails is helping restaurants boost margins and attract moderation-minded customers. (bostonglobe.com)

Breweries turn to THC seltzers as beer demand slows and younger consumers seek alcohol alternatives. (postandcourier.com)

Nearly 40% of employees feel pressured to drink at work events, prompting companies to rethink alcohol-centric happy hours. (nationbeer.com)

Drinkers are going out less often, reducing drinking occasions even among people who still drink. (proofpoints.substack.com)

Non-Non-Alc

Craft beer’s shift from bottles to cans slows as aluminum reaches about 78% of packaged volume. (fooddive.com)

Southern Glazer’s plans to acquire Long Island distributor Clare Rose, expanding distribution reach across New York. (winebusiness.com)

Guinness deploys U.S. “quality inspectors” to train bartenders on perfect pours as stout demand surges. (wsj.com)

Sazerac acquires Dirty Shirley RTD cocktail brand. (prnewswire.com)

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