Brand Moves

Heineken debuts Clinker smartband at Coachella, using music data to spark real-world fan connections. (mybeerbuzz.com)

Ritual Zero Proof launches a line of ready-to-drink non-alcoholic cocktails. (ritualzeroproof-22104892.hs-sites.com)

Constellation Brands acquires HOPWTR to expand its non-alcoholic portfolio (drinks-intel.com)

Yes Way Rosé launches Yes Way NA, a non-alcoholic wine extension of its core brand. (yeswayrose.com)

Fever-Tree launches Lemon Lime & Bitters in Australia. (drinksdigest.com)

Wednesday’s Domaine expands into 6.5% wines, broadening appeal while reinforcing inclusive, modern drinking occasions. (linkedin.com)

Estrella Damm launches fridge packs to meet growing demand for alcohol-free and flavored lager at-home consumption. (thedrinksbusiness.com)

FLORA launches new 10MG cannabinoid cocktails with unique flavors, expanding beyond its original 5MG line. (linkedin.com)

NOMARO Aperitivo nears launch after year-long development. (linkedin.com)

Distribution & Openings

NA Beverage Co. launches in Jimbo’s, showing strong early velocity after meeting strict natural retail standards. (linkedin.com)

Delta seltzers expand into Circle K stores across North Carolina. (linkedin.com)

BRĒZ launches nationwide at Target. (linkedin.com)

Blind Tiger’s Grapefruit Fizz launches at Wegmans. (linkedin.com)

Dry Spell Bottle Shop opens in Burien, Washington. (b-townblog.com)

Leo’s in Craig, Colorado hosts Sober Sundays and elevated mocktails to build inclusive, alcohol-free social experiences. (craigdailypress.com)

Lucille’s bottle shop closes after three years, citing retail challenges while reaffirming belief in growing non-alcoholic market. (linkedin.com)

Spillover

Free NA Craft Beer Directory lists 120 breweries, 300+ beers, helping consumers discover and source alcohol-free options nationwide. (themodernsubstitute.gumroad.com)

Lucky Saint revenue surges but losses widen as it invests heavily to scale non-alcoholic beer growth. (thetimes.com)

WSWA launches hemp beverage education hub, pushing for alcohol-style regulation and clearer federal framework. (bevinfogroup.com)

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^{Mock the Toast is curated for Non-Alc & BevAlc professionals, retailers, and brands.}

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