Brand Moves

1664 Bière 0.0% launches in Off Trade this April after early 2025 On Trade success. (grocerytrader.co.uk)

Curious Elixirs debuts Curious Zero, a brain-boosting, libido-lifting NA lager made with mushrooms and maca root. (instagram.com)

Other Half Brewing introduces new line, Oh2 Chill-- a tropical THC-infused seltzer. (linkedin.com)

Tröegs launches non-alc Sidekick Sparkling Hop Water. (fox43.com)

Hightail's THC-infused sprakling beverages officially launches with subscriptions. (linkedin.com)

Deschutes & Patagonia Provisions collaborate on new, NA Organic IPA. (mybeerbuzz.blogspot.com)

Lucky Saint debuts Lemon Lager. (luckysaint.co)

Pari releases new flavor: Slice of Spice. (drinkpari.com)

Tilden launches double-serve Minis—perfect for gifting, sampling, and sipping on the go. (instagram.com)

Oddbird's new NA wine, Low Intervention Sparkling Orange Nº1, is a limited organic release from Alsace, France with peach, citrus, and spice. (instagram.com)

Mother Root's Marmalade relaunches with new branding (linkedin.com)

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Distribution & Openings

TRIP hits GNC shelves nationwide. (linkedin.com)

DAYBREAKER x Parch Disco Tonic launches in all 400 Sprouts stores. (instagram.com)

Good Liar partners with Deschutes to scale NA beer. (linkedin.com)

Aplós is now available at Total Wine. nationwide. (instagram.com)

Blind Tiger pilots spirit-free cocktails with Miller Sports, debuting at Salt Lake Bees’ Opening Day. (linkedin.com)

BERO expands rapidly in SoCal, hitting Sprouts, Erewhon, Total Wine, and more with premium NA beer. (bevnet.com)

Amber Beverage Group adds Lyre’s to its portfolio, expanding distribution and boosting its non-alcoholic spirits presence nationwide. (insidefmcg.com.au)

THC drink brand Hectare’s will debut low-dose beverages at Kentucky Derby events. (wdrb.com)

Spillover

More entrepreneurs are going sober, finding that cutting alcohol enhances focus, energy, and decision-making — leading to better business performance. (entrepreneur.com)

No Proof Podcast: Award-winning sommelier Liz Mendez, now founder of Aldea Hospitality + Productions, champions zero-proof culture after years curating mindful beverage programs. (spotify.com)

Market realities force Diageo to cut Distill Ventures, ending its bet on experimental spirits like Stauning. (just-drinks.com)

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