Industry

Celebrity brand success depends on authenticity, ownership, seamless integration, and building a brand bigger than the celebrity. (rollingstone.com)

A non-alc wine brand deleted critical feedback, highlighting disconnect between premium claims and community credibility. (linkedin.com)

Alc-free brands should focus on off-premise sales, clear consumer messaging, and diverse offerings to reach new audiences. (beveragedaily.com)

AI in CPG Podcast: Athletic Brewing's Marketing Playbook with Andrew Katz. (forum3.com)

During economic uncertainty, brands can grow by combining data, value, and nostalgia to influence consumers throughout the purchase journey. (adweek.com)

De Soi is seeking a nimble creative agency to refine brand strategy, visual identity, and packaging for conversion-focused storytelling. (linkedin.com)

Fever-Tree grew 4% in 2024 by capitalizing on adult socializing trends like lower ABV, non-alc, and cocktail mixers. (beveragedaily.com)

The drinks industry must focus on “adult non-alcoholic” as category lines blur and traditional classifications lose relevance. (drinks-intel.com)

TRIP became the UK’s top-selling drinks brand on TikTok Shop by using creators, live events, and seasonal campaigns. (linkedin.com)

Single-can craft beer sales are rising as consumers favor convenient, in-the-moment purchases and trusted brands over bulk buying. (forbes.com)

The Speed of Culture Podcast: Moderation Movement: Inside Athletic Brewing’s Non-alcoholic Empire with CMO Andrew Katz. (adweek.com)

Michigan craft beverage makers face rising costs, shifting consumer habits, and economic pressures as they fight to stay afloat post-pandemic. (crainsgrandrapids.com)

Startups Decoded Podcast: Launching a Non-Alcoholic Beer w/ Andy Miller, Heaps Normal. (themethod.substack.com)

Luxury Meets...Podcast: Nicola & James Stephenson, Co-Founders, oHHo. (spotify.com)

Health

About 25% of drinkers are “hangover resistant,” and scientists are studying biological reasons why they avoid next-day symptoms. (nytimes.com)

Ozempic’s active ingredient, semaglutide, reduced alcohol cravings and heavy drinking days in a clinical trial of adults with alcohol use disorder. (psypost.org)

Culture

Removing alcohol from wine often strips its richness and structure, but 10 highlighted producers are working to overcome these challenges to craft quality options. (nytimes.com)

After quitting alcohol, a Delta flyer praises Heineken 0.0 in Sky Clubs and urges airlines to offer NA beer in-flight. (eyeoftheflyer.com)

The Caim Circle Podcast: The Future of Social Drinking: Functional Ingredients & Mindful Celebration with Drink Domo. (podcasts.apple.com)

Non-Non-Alc

Despite health trends, Americans still love soda—Poppi just rebrands it as gut-friendly, marketing-driven “modern soda.” (theatlantic.com)

Gen Z prefers cold, customizable, instant coffee with lots of creamer, reshaping trends and fueling Nestlé’s innovations. (fastcompany.com)

Bayer, Coors, and Jack Daniel’s led top ad campaigns by combining timing, context, and creativity to boost engagement. (mediapost.com)

Cultural taste, not data, is the key advantage in consumer investing—spotting trends early through instinct, not spreadsheets. (airsugar.com)

Data Shot 🥃