Brand Moves
Parch Spirits surpasses one million cans sold, marking strong customer-driven growth milestone. (instagram.com)
Firestone Walker Brewing Company launches Cali Squeeze Blood Orange Non-Alcoholic Brew. (mybeerbuzz.com)
Sablière launches a non-alcoholic wine alternative brand focused on premium positioning. (sabliere.co.uk)
Vedett launches 0.0% energy pilsner with guarana, blending beer taste with functional caffeine boost. (vedett.com)
Bear Republic Brewing Company developing Racer Zero non-alcoholic IPA, (mybeerbuzz.com)
Athletic Brewing Company launches Earth Month campaign highlighting Two For The Trails program and conservation impact. (prnewswire.com)
Cann launches non-carbonated Passion Peach Mate, combining THC, caffeine, and yerba mate for energy. (drinkcann.com)
Vibes you can taste. oHHo Seltzers deliver natural flavors, fast-acting effects, and only 20 calories per can. A smooth, booze-free buzz with zero hangover that turns curious shoppers into loyal repeat buyers.(Stock oHHo)
Distribution & Openings
TÖST expands nationwide at Target. (linkedin.com)
Noot expands nationwide at Sprouts Farmers Market with functional RTD cocktails powered by nootropics. (prnewswire.com)
JAS Drinks sells out Carajillo Tejas in 60 days, driven by demos at Whole Foods Market and strong Texas velocity. (linkedin.com)
TRIP expands at H-E-B with new 4-packs. (linkedin.com)
Brand expands to Fresh Thyme Market via KeHE, entering Midwest across nine states. (linkedin.com)
Beyond Proof opens in Boston, replacing Ten Tables with a zero-proof cocktail concept. (bostonglobe.com)
Spillover
Ten women operators scale non-alcoholic category through innovation, distribution, and credibility-building initiatives. (thedailypour.com)
With HOP WTR acquisition, Constellation Brands moves beyond NA beer into functional beverages, targeting wellness-driven occasions and incremental growth. (fooddive.com)
DioniLife targets “moderators” with premium, no-compromise products as global expansion strategy. (realbusiness.co.uk)
Want to get the most out of ChatGPT?
ChatGPT is a superpower if you know how to use it correctly.
Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.
Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.
Mock the Toast is curated for Non-Alc & BevAlc professionals, retailers, and brands.
Boost your team's insights—forward to a colleague :)
