Brand Moves

Figlia introduces Sole, a new varietal with notes of meyer lemon, peach, and black tea. (linkedin.com)

Nestlé debuts Maison Perrier mocktails in U.S. (fooddive.com)

BRĒZ releases 10mg THC-infused varietal. (x.com)

Firebrand Brewing Co. rebrands its non-alc beers with bold designs and healthy, low-calorie appeal. (beerguild.co.uk)

Kit NA Brewing unveils new look. (linkedin.com)

Wynk introduces 10mg lemonade seltzers. (prnewswire.com)

Riboli Family Wines launches alcoholic and non-alc Lemoncello Spritz inspired by Italian apéritif culture. (prnewswire.com)

Pabst debuts light beer for moderation-minded consumers. (fooddive.com)

Cann introduces Cann CANNS, gummies made with the same ingredients as their drinks. (linkedin.com)

Baskin-Robbins debuts Paloma mocktail ice cream and fizz drink as April’s citrusy, non-alc special. (qsrmagazine.com)

Daymer Bay Mocktails launches 4-pack formats of Mojito, Martini, and Daquiri. (talkingretail.com)

VIVAZEN launches plant-based, buzz-free social seltzers. (reuters.com)

Alken-Maes launches Maes and Cristal 0.0% beers on tap at major Belgian venues and festivals. (brusselstimes.com)

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Distribution & Openings

TRIP launches nationwide in Target stores. (linkedin.com)

Little Saints teases new flavor. (instagram.com)

Sarilla's non-alc spritzers now available at Sprouts. (linkedin.com)

Libby launches at Sprouts. (instagram.com)

Jump/Ship NA beers now available at Selfridges. (linkedin.com)

Spillover

Sprouts uses its Expo West booth to discover purpose-driven CPG and private-label brands, emphasizing product velocity, shopper loyalty, and innovation to drive in-store success. (foodnavigator-usa.com)

Even in downturns, consumers crave ritual—fueling growth in premium no/low-alcohol drinks that feel celebratory, social, and healthy. (emilyheintz.substack.com)

Bookstores and booze-free shops thrive alike—human touch, samples, and surprises keep customers coming back. (dryatlas.com)

Best Day Brewing’s bold, relatable Sober Sex campaign earns Webby nod.(linkedin.com)

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