^{your weekly briefing on everything adult non-alc}

Industry

Hiyo leads NA RTDs with national retail expansion, while Mingle, Recess, De Soi grow double digits and The Pathfinder posts breakout gains. (beernet.com)

Seedlip built category via heritage storytelling, premium positioning, niche retail, and disciplined early distribution. (linkedin.com)

Restaurant margins tighten as lower alcohol attachment reduces high-margin beverage contribution despite steady dining traffic. (forbes.com)

NielsenIQ shows non-alc spirits and wine leading category growth despite declines across beer, wine, and spirits. (linkedin.com)

ALTR membrane tech enables mid-strength wine and spirits, creating new ABV tiers beyond binary options. (hngry.tv)

OSIA will be presenting its clean-label formulations to major grocery buyers at Startup CPG’s Southwest Grocery Run. (linkedin.com)

Branca backs alcohol-removal tech to explore new formats while maintaining core spirits portfolio focus. (bevnet.com)

Parch opens seed round to fund demand as national retail and hospitality distribution accelerates. (linkedin.com)

Independent retailers expect low/no beer and spirits to lead growth, while gin declines. (drinksretailingnews.co.uk)

The Business of Drinks Podcast: Winning hospitality placement requires operational execution, velocity, and reliable distribution beyond initial brand acceptance. (youtube.com)

The Journal Podcast: Federal ban threatens hemp THC beverages, forcing brands into urgent lobbying to preserve distribution. (podcasts.apple.com)

Presented by oHHo

The Seltzer Your Customers Come Back For

Retailers do not need another drink. They need one that sells.

oHHo Seltzers deliver what today’s shoppers are already seeking. A clean, fast-acting buzz with no alcohol, no hangover, and only 20 calories per can. It fits the shift toward better-for-you social drinking.

Four vibrant flavors. Strong consumer reviews. Growing demand for alcohol alternatives.

This is not a slow mover. It earns repeat purchase.

From gym nights to backyard BBQs to evenings at home, oHHo fits real occasions your customers live every week.

Stock the seltzer that turns first-time curiosity into steady volume. (Discover oHHo)

Health

Cannabis often replaces alcohol use, shifting behavior patterns rather than reducing underlying dependence drivers. (psychologytoday.com)

Culture

Premium-priced NA sparkling wines test consumer willingness to pay, with mixed taste perception challenging category credibility. (nypost.com)

Bar decline stems from loss of habitual regulars and social infrastructure, not smartphones, which later reinforced staying home. (proofpoints.substack.com)

Controlled indulgence drives growth in NA, THC, and functional beverages as consumers stack multiple moderated consumption occasions. (insider.fitt.co)

SNACKS! Podcast: Actress, comedian, and Cann investor Ilana Glazer replaces alcohol with low-dose THC drinks, reframing unwinding around control and moderation rather than excess. (open.spotify.com)

Sponsored

Discover Society De La Rassi on Better Rhodes. A luxurious, dealcoholized sparkling wine inspired by timeless craftsmanship and designed for elevated, mindful celebration. (Now Pouring at Better Rhodes)

Non-Non-Alc

Post-hype craft beer shifts from hype cycles to community-driven consumption, with fewer trends and more intentional, loyal drinkers. (punchdrink.com)

MOSS pauses due to internal restructuring, highlighting operational complexity in scaling celebrity-backed beverage brands. (bevnet.com)

Dogfish Head returns to growth through Grateful Dead collaboration, leveraging fandom, branding, and approachable styles to drive velocity. (vinepair.com)

Craft beer declines continue, with pricing masking volume drops and growth limited to focused brands and core styles like IPA and pilsner. (beercrunchers.substack.com)

Unilever acquires Grüns to expand into high-growth wellness supplements. (unilever.com)

Data Shot 🥃