Industry

The Zero Proof brings back co-founder Trevor Wolfe as chief commercial officer to scale its omnichannel retail strategy after quadrupling revenue and surpassing eight-figure sales in the booming non-alc market. (roughdraftatlanta.com)

Premium wineries like Bouchaine and Prima Pavé are embracing de-alcoholized wines as sales surge and consumers demand high-quality, inclusive options that preserve wine’s flavor, ritual, and craft. (winespectator.com)

With 1,000 draught taps nationwide, Heineken 0.0 is now the UK’s most widely poured NA beer. (morningadvertiser.co.uk)

DioniLife partners with Breakthru Beverage to expand Mash Gang Beer and upcoming NA brands in Colorado, accelerating growth with one of the nation's top distributors after rapid early sales success. (prnewswire.com)

With M&A slowing and exits harder, spirits founders must innovate as trade policies shift and markets cool, experts warned at last week's DISCUS conference.(bevnet.com)

Big brands boost awareness while small ones drive innovation, creating momentum and credibility for the growing alc-free market, now expected to outpace alcohol with 4% volume growth through 2028. (beveragedaily.com)

Tilray's hemp drinks hit 1,000 distribution points across 10 states, generating $1.4M in FY2025 revenue so far. (bevnet.com)

BRĒZ has appointed a new leader to establish its Office of General Counsel & Government Affairs, formalizing a longtime advisory relationship as the company strengthens its policy, legal, and lobbying efforts. (linkedin.com)

… and likely gets straight to work as BRĒZ founder takes issue with Odyssey Elixir’s marketing claims. (x.com)

Edible Arrangements launched Edibles.com to capitalize on cannabis delivery demand, leveraging its strong SEO presence while carefully navigating strict advertising rules and platform restrictions. (adexchanger.com)

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Podcasts

Alcohol-Free Radio: Sunnyside CEO Nick Allen shares how his app supports mindful drinking as a flexible, wellness-focused alternative to sobriety. (spotify.com)

Business of Drinks: BRĒZ founder Aaron Nosbisch shares how his functional THC drink brand scaled to $28M in two years through DTC and retail. (spotify.com)

Mocktails with Marina: Rebecca Styn shares how she transformed her speakeasy into Blind Tiger. (youtube.com)

Entrepreneur Stories w/ Rasheed Shroff: CROSSIP co-founder Tim Blake shares how bold vision and honest feedback built a unique, globally successful non-alc spirit. (spotify.com)

Taste Radio: Spindrift’s founder and new CEO share how real ingredients and vision fueled $300M in sales and continued innovation. (tasteradio.com)

US of NA: David Spang of Nine Dot and Coastal Green shares how regulation, education, and access are shaping the THC beverage market. (usofna.com)

Wine Enthusiast: Examining how cannabis beverages are gaining traction with fast-acting effects, elevated flavors, and expanding presence in traditional alcohol retail. (wineenthusiast.com)

Startup CPG: Tim Dornfeld of KeHE shares distributor insights, brand strategies, emerging trends, and mistakes brands should avoid when scaling distribution. (podcasts.apple.com)

Health

Awareness of alcohol’s cancer risk rose to 56% after the Surgeon General's warning, influencing some to drink less. (sciencedaily.com)

Heavy drinking causes long-term brain damage, especially in males, impairing decision-making even months after sobriety. (vice.com)

Women should avoid all alcohol to lower breast cancer risk, says WCRF, challenging UK and WHO guidelines. (theguardian.com)

Culture

Now in its third year, the No/Low Tour highlights inclusive, no/low-ABV drinks and bartender wellness at stops from Arizona to Mexico City. (themanual.com)

Boomers join Gen Z in the sober-curious movement, trading nightly drinks for clarity, health, and a more connected lifestyle. (nextavenue.org)

Carl Radke invested over $100K into Soft Bar, a mindful non-alc café launching in Brooklyn with a sprinter van. (bravotv.com)

Verdita, a sweet, herby, and spicy Mexican chaser, shines solo as a refreshing, booze-free drink. (washingtonpost.com)

Mindful drinking is trending as wellness culture, better NA options, and shifting social norms reshape how people approach alcohol. (cosmopolitan.com)

A federal panel’s push to label any alcohol unsafe has sparked debate over RFK Jr.’s role and rising neo-prohibitionist sentiment. (dailymail.co.uk)

Little Saints founder Megan Klein shares how brain mapping, psychedelics, and ritual shaped her bold, booze-free beverage brand. (youtube.com)

Non-Non-Alc

Vitamin Shoppe launches local “Hometown” shop-in-shops to spotlight regional brands with immersive experiences. (retaildive.com)

Chemical analysis of goblets and cups from ancient Troy reveals both elites and commoners drank wine. (smithsonianmag.com)

Ryan Reynolds and Gallo launch boxed wine brand Ugly Estates, starring Deadpool’s dog Peggy as the campaign’s spokesdog. (hollywoodreporter.com)

Bars in Tokyo, London, Athens, New York, and beyond debut spring menus with floral, local, and culturally inspired cocktails. (thespiritsbusiness.com)

Trump’s new tariffs hit major alcohol-exporting nations—impacting brands like Johnnie Walker, Tsingtao, Jameson, and Jinro hardest. (bottleraiders.com)

Data Shot 🥃