Brand Moves

Switchback deploys BrewVo to scale in-house NA production, launching Krush IPA and positioning as East Coast production hub. (thebrewermagazine.com)

Fever-Tree launches first U.S. campaign to scale premium mixers, leveraging mixology positioning and Molson Coors partnership. (marketingdive.com)

HOP WTR launches Peach Iced Tea as its latest SKU. (linkedin.com)

SANSAN launches small-batch NA wine, focusing on flavor credibility and ritual-driven positioning in social occasions. (linkedin.com)

ABV Technologies launches Blanc Zero, Alt Noir, and Blanc, expanding alcohol-removed and low-ABV wines across white, red, and sparkling formats. (instagram.com)

Migo Verde positions as digital-first NA beer brand, targeting skeptics with focused Mexican lager offering and benefit-driven messaging. (x.com)

Boisson launches Gut Feeling, partnering with Gut Oggau to introduce a new botanical beverage beyond traditional non-alcoholic wine alternatives. (bevnet.com)

Distribution & Openings

TÖST expands distribution into Kroger stores. (linkedin.com)

Lapo’s expands distribution into Whole Foods and Target. (instagram.com)

Trinchero partners with Libby to scale non-alcoholic sparkling wine nationally, strengthening distribution and portfolio depth in premium NA wine. (prnewswire.com)

Edna’s Margarita Mix returns to Costco with new packaging, reinforcing retail velocity through seasonal demand and repeat rotation success. (businesswire.com)

Connecticut sober bar expands community presence with mocktails and live music. (wfsb.com)

Local Athens, Georgia brands like Figment Kombucha and New Creation Soda Works drive NA demand through flavor innovation, sustainability, and community distribution. (redandblack.com)

Artemis Lounge opens in Fayetteville, Arkansas as a dedicated non-alcoholic bar, expanding inclusive on-premise options beyond traditional alcohol venues. (5newsonline.com)

BERO expands into Kroger. (instagram.com)

Spillover

Gen Z shifts social occasions from bars to fitness studios, reshaping how younger consumers gather and spend. (wsj.com)

Functional benefits, nostalgia, and bold flavors emerge as key forces shaping beverage innovation and portfolio strategy. (beveragedaily.com)

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