Brand Moves

Upslope Brewing announces the addition of a Craft Light Non-Alcoholic Ale to its lineup. (mybeerbuzz.blogspot.com)

MaryRuth Organics collaborates with Liquid Death to introduce a nighttime multi-mineral supplement, Coconut Scream, aimed at supporting sleep and reducing stress. (maryruthorganics.com)

NOA launches a new non-alc orange liqueur inspired by classic European spirits. (instagram.com)

Easy Man introduces "Hazy," a non-alc, microdosed cannabis brew. (drinkeasyman.com)

Sylva Hazel announced as a new drop from Pollen Projects' Sylva Labs. (instagram.com)

Harmon's Craft Brewing unveils a refined design for its Lunchbox Lager can. (linkedin.com)

AL's teases a new look for its NA beer. (instagram.com)

BRĒZ founder hints at a potential collab with Post Malone. (x.com)

GRAV recently launched Cannabis Spirit, made from pure Delta-9 THC and spring water. (grav.com)

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Distribution & Openings

Explore large retailers and their non-alc brand offerings. (mockthetoast.com)

Wild Idol expands its alcl-free sparkling wine offerings at the prestigious 1 Hotel Mayfair. (thedrinksbusiness.com)

JAS launches at seven Bristol Farms locations. (linkedin.com)

UK-based distributor Speciality Brands enters the non-alc sector through a partnership with Pollen Projects, marking its first zero-proof offering. (thespiritsbusiness.com)

Lyre’s expands its footprint in premium hospitality with a placement at Sadelle’s in Dallas, part of the Major Food Group. (linkedin.com)

oHHo officially launched at the legendary Vaquero Golf Club during their annual members tournament last weekend and is now stocked for members to enjoy.

Spillover

The 2025 Era | CPGWire Pitchslam helps early-stage CPG founders gain exposure and win $200K+ in funding, creative, legal, and growth support. (era.vc)

MoreBetter seeks participants for a study that explores how infused beverages affect mood, sleep, pain, mental health, and alcohol consumption habits. (greenmarketreport.com)

Despite packed dance floors, Brooklyn clubs like Paragon are closing due to rising rents, insurance hikes, and declining alcohol sales driven by less in-person socializing and health-conscious young crowds. (nytimes.com)

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