Brand Moves
TÖST partners with T-Mobile Arena, launching Vegas experience giveaway. (linkedin.com)
Columbia Athletics partners with Lyre’s Non-Alcoholic for game day activations and fan experiences. (gocolumbialions.com)
The Pathfinder hosts non-alcoholic cocktail competition at Seattle Cocktail Week. (nationaltoday.com)
Freixenet launches Diamond 0.0%, a super-premium alcohol-free sparkling wine. (thedrinksbusiness.com)
Botivo partners with Coco de Mer London on limited-edition flavor collaboration launch. (linkedin.com)
Drink Hippie launches Hippie Brew at Target with functional mushroom coffee designed for women’s health benefits. (linkedin.com)
Paloma Month launches across UK bars, including alcohol-free versions using CleanCo. (instagram.com)
Revolution Brewing launches Anti-Zero NA IPA, a hop-forward non-alcoholic version of its flagship Anti-Hero. (revbrew.com)
Little Saints launching Classic Sp***z. (littlesaints.com)
Lucky Saint teases something new. (linkedin.com)
Sierra Nevada launches Trail Pass Lemon Radler, supporting Trust for Public Land partnership. (mybeerbuzz.com)
ABV Beverage launches Particle Theory non-alcoholic oatmeal stout with rich, full-bodied profile. (instagram.com)
DELTA introduces the Delta Garden Club loyalty program. (instagram.com)
All The Bitter launches Herb Garden bitters with zero-proof, herb-forward flavor profile. (instagram.com)
Vibes you can taste. oHHo Seltzers deliver natural flavors, fast-acting effects, and only 20 calories per can. A smooth, booze-free buzz with zero hangover that turns curious shoppers into loyal repeat buyers.(Stock oHHo)
Distribution & Openings
TRIP now at Costcos. (linkedin.com)
BERO expands U.S. retail distribution with Kroger, Publix, and Walmart following UK launch. (winebusiness.com)
Marigold bottle shop struggles as wider non-alcoholic retail distribution increases competition. (cbsnews.com)
Librarium Lounge to open in Fargo, North Dakota, combining bookstore, tea shop, and mocktail lounge. (inforum.com)
Spillover
Daintree Capital invests in Parch Spirits. (linkedin.com)
Proposed hemp beverage bill allows states to opt out of federal ban. (bevnet.com)
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
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