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Mock the Toast | 04.21.25

Mock the Toast | 04.21.25

Latest in Non-Alc Brand Moves, Distribution and Openings

Jose Diaz
April 21, 2025

^{everything zero to low-alcohol}

Brand Moves

Endo Tune Up launches The Tradler—a 10mg THC sparkling lemonade inspired by recovery, ritual, and real craft. (linkedin.com)

BRĒZ debuts shots. (drinkbrez.com)

Carlsberg debuts electric-shipped NA beer in Sweden, using AI-powered, sustainable freight logistics. (drinks-intel.com)

Catena family launches Domaine EdeM, a no/low wine line blending tradition with modern moderation. (einpresswire.com)

The Pathfinder teases something new. (instagram.com)

BLANCD launching Infusion Bottles. (instagram.com)

New 10mg Iced Tea Lemonade from Climbing Kites drops at select retailers. (instagram.com)

Edna's introduces Edna’s Margarita Mix. (instagram.com)

Ghia allows customers to customize Le Fizz bottles with a custom message or artwork for Mother’s Day. (instagram.com)

Henkell Freixenet expands non-alc lineup with Cordon Negro 0.0% and Rosé, launching globally soon. (drinks-intel.com)

Kansas City Current partners with Athletic Brewing to offer NA beers at CPKC Stadium this season. (kansascitycurrent.com)

Molson Coors launches Madrí Excepcional 0.0% in Northern Ireland to meet rising demand for moderation. (belfasttelegraph.co.uk)

Catena Zapata debuts premium no/low wines using verjus, as Argentina opens to dealcoholization tech. (thedrinksbusiness.com)

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Presented by the International Non-Alcoholic Competition

Put your brand on the global stage.

Enter the 2nd Annual International Non-Alcohol Competition, where real trade buyers judge across categories and price points—delivering feedback that matters. Winners are showcased to 220,000+ monthly readers via The Alcohol Professor and the Professor Media Group network, boosting visibility and credibility with retail, on-premise, and media decision-makers.

Winning products earn a digital medal and official score—free to use in all your marketing. Medal licenses are also available to make your bottles pop on shelves.

Open to all non-alc products: beer, wine, spirits, RTDs, functional, hemp- or THC-infused beverages, and more.

Enter by June 20 and claim your spot among the category’s best.

(Showcase Your Excellence)

Distribution & Openings

All flavors of oHHo's 5mg seltzer are now stocked in 126 ABC Fine Wine & Spirits Florida locations. (abcfws.com)

Brēz Flow lands at Raley’s. (linkedin.com)

St. Agrestis partners with DrinksOne to launch its Phony Negroni in the UK after high demand. (linkedin.com)

Just Enough Wines is officially available at Pop Up Grocer in NYC's West Village. (linkedin.com)

TRIP expands into Las Iguanas, marking its first listing with The Big Table Group ahead of summer. (linkedin.com)

Little Saints' Mojito sells out in Florida just two weeks after launching at Sprouts on April 1. (linkedin.com)

Edna’s launches award-winning NA cocktail variety pack in 30 Costco stores across Western Canada. (businesswire.com)

Heck is now available at Grassa PDX within Portland International Airport. (instagram.com)

Hulk Hogan's low-alc Real American Beer launches at Walmart. (foxbusiness.com)

hiyo launches at Target. (instagram.com)

Adirondack Brewery debuts Northern Altitude, its first NA beer. (dailygazette.com)

EVE Group redefines nightlife with alc-free venues focused on connection, inclusivity, and vibrant social experiences. (linkedin.com)