your weekly briefing on everything adult non-alc
Industry
Alcohol alternatives are entering consolidation phase as funding tightens, margins compress, and multi-brand aggregation offers scale, leverage, and survival advantages. (dryatlas.com)
Sensori hires Poppi’s former VP to strengthen its position in functional beverage innovation. (afrotech.com)
THC beverages reach $239M in sales, growing 135% with strong consumer interest. (nielseniq.com)
Beer and wine lead consumption, while THC and non-alcoholic gain share among younger drinkers. (morningconsult.com)
Beer demand slowdown hits Constellation Brands as Modelo, Corona growth streak ends. (sherwood.news)
Delta Seltzers partners with Ultimate Frisbee Association, securing jersey sponsorship and in-stadium sales for THC beverages. (wsoctv.com)
Zero Proof Cocktail Competition seeks non-alcoholic mixology talent, offering $10,000 prize and brand ambassadorship sponsored by Opius. (thedailypour.com)
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Health
Heavy alcohol intake linked to higher risk of small airways obstruction, with risk increasing at higher consumption levels. (journal.chestnet.org)
THC drinks boom, but health claims face scrutiny as regulators warn benefits like sleep and stress relief lack strong evidence. (foodandwine.com)
Culture
US of NA launches The Quiet Pour, an audio series sharing real stories of mindful drinking, from sobriety to moderation, and its impact on daily life. (usofna.com)
Bars add ABV to menus as consumers seek transparency and better control over drinking experience. (tastingtable.com)
Carl Radke promotes sobriety and community through Soft Bar, a Brooklyn NA space centered on connection. (entertainmentnow.com)
oHHo founders discuss cannabis wellness, breaking down CBD, THC, and CBN while promoting low-dose, plant-based alternatives for relaxation and sleep. (youtube.com)
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Non-Non-Alc
Ancient tablet reveals beer used as payment 4,000 years ago. (msn.com)
Firestone Walker acquires Stone Brewing, combining complementary strengths as craft beer consolidation continues. (beercrunchers.substack.com)
Blueberry drinks surge as functional benefits, fruit beers, and viral trends drive global demand. (thedrinksbusiness.com)
Costco’s Kirkland Signature spirits are produced by major distilleries like Gayant, Santa Lucía, and Sazerac, not in-house. (vinepair.com)
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Mock the Toast is curated for Non-Alc & BevAlc professionals, retailers, and brands.
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