Brand Moves
Busty Lush debuts MOMOSA in Walmart across Utah, Arizona, and California, expanding into functional, alcohol-free spritzers and onto mass retail. (prweb.com)
Damm launches gluten free Daura 0.0% lager in UK, expanding alcohol-free beer options. (conveniencestore.co.uk)
Former Jones Soda Co. president and Willie Nelson’s bassist launch THC coffee syrup brand, expanding cannabis beverages into new functional formats. (bevnet.com)
Mingle Mocktail teases something new with its brand ambassador program. (linkedin.com)
Lucky Saint launches Lime & Sea Salt alcohol-free lager with electrolytes, expanding into functional beer via DTC and TikTok Shop. (linkedin.com)
Juice Club launches fruit-forward lineup under 0.5% ABV, positioning as a versatile option for mocktails, cocktails, and everyday drinking. (instagram.com)
Fermentis launches SafBrew LA-02, a new yeast strain designed to help brewers produce more flavorful no/low beers. (beerandbrewer.com)
Thatchers launches Blood Orange 0.0%, expanding its no/low range with a flavor-led extension into major retail channels. (slrmag.co.uk)
Sans Drinks launches major alcohol-free giveaway, offering up to 100 cans to drive discovery and reward customers. (craftypint.com)
Nowadays launches 0.4mg “Extra Light” THC drinks ahead of federal limits, positioning for compliance while expanding into new states. (beernet.com)
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Distribution & Openings
BOLLE expands into Total Wine & More across Florida, California, and Texas, scaling distribution of its non-alcoholic sparkling wines. (linkedin.com)
Breakthru expands THC drinks into five new states, scaling access to leading brands and accelerating mainstream distribution. (linkedin.com)
TÖST expands into Hyatt Hotels Corporation properties nationwide, deepening non-alcoholic presence in hospitality and elevating guest beverage programs. (linkedin.com)
Mixers & More Taylorsville opens as a dedicated mocktail supply shop. (axios.com)
Mother Root lands in Tesco nationwide. (linkedin.com)
Spillover
Athletic Brewing Company CMO Andrew Katz departs after five years, with search underway for new marketing leadership. (brewbound.com)
Lucky Saint enters functional drinks with electrolyte lime lager, expanding beyond beer into new consumption occasions and becoming the first non-alcoholic beer brand on TikTok Shop. (marketingweek.com)
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