Brand Moves

Heineken's commercial about the availability of 0.0 on draught as the key to mainstream acceptance. (linkedin.com)

French Bloom introduces La Lumière – a frosted, engraved candleholder crafted from two up-cycled French Bloom bottle necks. (instagram.com)

Cornbread Hemp launched 5mg THC seltzers. (prnewswire.com)

Tweedle launched a botanical, CBD-infused non-alc spirit. (einpresswire.com)

1906 introduces Off Duty, liquid THC packets. (linkedin.com)

De Soi launches Haute Margarita. (drinkdesoi.com)

Good Twin launches a mini bottle. (instagram.com)

Better Than Booze returns as the official mocktail sponsor of the 2025 Iroquois Steeplechase. (bevnet.com)

^{_{Reply to this email with your launches, collabs, expansions and/or news.}}

Distribution & Openings

oHHo now available at select Total Wine & More locations. 

The NA Beverage Company’s functional mocktails are now available at Bristol Farms locations. (linkedin.com)

Hallgarten and Novum partnered with Thomson & Scott’s Noughty brand to expand into non-alcoholic wines. (drinksretailingnews.co.uk)

Untitled Art partners with Stoup Brewing Distro to bring their beverages to retailers across Washington. (linkedin.com)

Wynk expands its THC-infused seltzers to Wisconsin, Kentucky, Alabama, and Arkansas with new distribution partners. (preparedfoods.com)

TRIP is now featured in the Virgin Atlantic Lounge, offering travelers a calming pre-flight experience. (linkedin.com)

De Soi’s Spritz Italiano now available at Target nationwide. (instagram.com)

Days NA beer to launch at Waitrose & Partners, Ocado Retail, and Stonegate Group. (linkedin.com)

Spillover

The New Bar’s non-alc drink menu at Stagecoach. (x.com)

Hip-hop artist, Jordan Stephens, lost a zero-alcohol beer deal for being "too sober" and outspoken about sobriety. (thetimes.com)

U.S. of N/A Podcast: Ian Blessing applies fine-dining craftsmanship to grow All The Bitter’s premium non-alc brand and community. (usofna.com)

Careers in Non-Alc

Visit the full job board here.

Non-Alc Retail Presence

Non-Alc Activity Tracker

Events in Non-Alc

^{Curated for Non-Alc & BevAlc professionals, retailers, and brands.}

^{Boost your team's insights—forward to a colleague :)}