your weekly briefing on everything adult non-alc
Industry
The Wine Group acquires St. Agrestis, maker of Phony Negroni, expanding non-alcoholic RTD portfolio. (vinepair.com | Non-Alc M&A Tracker)
Botivo and Uncle Arnie’s reflect how playful, unconventional branding helps beverage brands attract younger consumers. (newrulesbev.com)
Researchers develop compounds mimicking alcohol warmth and mouthfeel in non-alcoholic beverages. (foodnavigator.com)
Daura 0.0% highlights limited UK competition where gluten-free and alcohol-free beer demand overlaps. (thedrinksbusiness.com)
Brazil brewers increase investment in non-alcoholic beers as traditional beer consumption declines. (valorinternational.globo.com)
Celebrities pivot to non-alcoholic beer brands as declining alcohol use reshapes beverage demand. (inc.com)
Climbing Kites CEO describes rapid hemp THC beverage growth and evolving regulatory landscape challenges. (beernet.com)
oHHo turns curiosity into consistent sales. Clean buzz, no alcohol, 20 calories. Strong reviews, real occasions, and repeat demand that keeps shelves moving. (Stock oHHo)
Local THC beverage makers expand in South Florida as proposed federal limits threaten hemp-derived drinks. (miamiherald.com)
Drinks industry shifts toward intentional consumption, premiumization, and broader inclusion of non-alcoholic options. (sommelierramoncaruso.substack.com)
Business Wars Podcast: Athletic Brewing’s 2017 debut drove non-alcoholic beer growth, with uncertainty around long-term demand. (spotify.com)
Beernet Radio Podcast: JuneShine founders discuss growth prospects for Willie’s Remedy+ in the expanding cannabis beverage market. (youtube.com)
Health
Study links even low-level alcohol consumption with reduced brain blood flow and thinner cortex. (psypost.org)
WHOOP data shows alcohol disrupts sleep, recovery, and activity, while tracked users reduce consumption over time. (whoop.com)
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Culture
Alcohol consumption is declining in South Florida. (nbcmiami.com)
Declining alcohol consumption aligns with rising loneliness as social venues and routines weaken. (proofpoints.substack.com)
Consumers increasingly alternate between alcoholic and non-alcoholic drinks within the same occasion. (pipelineautopsy.substack.com)
Young Americans’ declining alcohol use coincides with reduced social activity and increased isolation. (washingtontimes.com)
Non-Non-Alc
Re:Lid introduces resealable aluminum can lids, enabling bottled functionality in recyclable canned beverages. (packagingdive.com)
Functional nutrition, GLP-1 diets, creatine formats, viral flavors, and ube drive lasting food and beverage innovation. (beveragedaily.com)
Budweiser launches patriotic campaign featuring Clydesdales to mark its 150th anniversary. (adweek.com)
Data Shot 🥃
83 Ways to Stay in Control
When margins tighten, every move matters.
BELAY’s Small Business Survival Guide gives you 83 practical ways to cut costs, improve cash flow, and keep operations running smoothly without overextending your team.
Mock the Toast is curated for Non-Alc & BevAlc professionals, retailers, and brands.
Boost your team's insights—forward to a colleague :)
