Brand Moves

Easy Does It launches Original Gold, a Mexican-style non-alcoholic lager, expanding its beer lineup. (easydoesitbrew.com)

Kulshan Brewing expands distribution of Zero to Hero non-alcoholic IPA and broader NA lineup. (newschoolbeer.com)

Figlia launches Sole, a canned, sparkling aperitivo. (linkedin.com)

Good Twin introduces single-serve non-alcoholic rosé. (linkedin.com)

Pernod Ricard introduces SplitDrinks glass design to encourage balanced alcohol and water consumption. (youtube.com)

Delta installs hometown billboard in Charlotte as brand awareness grows.. (linkedin.com)

Coors launches Coors 0.0%. (foodandwine.com)

Señorita launches 1777, a non-alcoholic THC spirit, expanding into cannabis-based alternatives to alcohol. (finance.yahoo.com)

Surly expands Outlook Good lineup with non-alcoholic Hazy IPA. (mybeerbuzz.com)

Lucky Saint and Lime host pop-up activation to promote new Lime & Sea Salt non-alcoholic lager. (linkedin.com)

Sponsored: New launches don’t win on story alone. On June 12, your NA beverage is judged blind on category and price. Win and earn credibility at decision. (Enter Now)

Distribution & Openings

Retailers expand shelf space for non-alcoholic analogs and THC beverages alongside high-ABV RTDs. (bevnet.com)

The Zero Proof grows from blog into major non-alcoholic beverage retailer with national distribution and private labels. (buckhead.com)

Spillover

MEDASE Cocktails secures investment to expand following relaunch after co-founder’s death. (blackenterprise.com)

Crazy Mountain secures $15 million investment led by CAVU Consumer Partners. (globenewswire.com)

Zero Proof Choice Awards open entries for U.S. alcohol-free beverage competition. (thedailypour.com)

Brewers use non-alcoholic line extensions of flagship brands to build awareness and compete in the category. (beercrunchers.substack.com)

^{Mock the Toast is curated for Non-Alc & BevAlc professionals, retailers, and brands.}

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