Brand Moves

Almave promotes MSFW (Margs Safe For Work) with an office water cooler campaign, celebrating Cinco de Mayo without the alcohol. (mediapost.com)

Rebel Rabbit debuts Blackberry Lemon Lab Rabbit, blending 10mg THC and 40mg caffeine for buzz and energy. (easternprogress.com)

Cannabis Media Council expands “I’m High Right Now” campaign on Meta, targeting curious older adults with humor. (adweek.com)

Free AF adds three new Margaritas to its lineup, now available at Sprouts and Target across the U.S. (linkedin.com)

Wyld launches a new D9 beverage, signaling bold plans despite limited expansion states remaining. (linkedin.com)

The Pathfinder debuts Spritz. (drinkthepathfinder.com)

Wildwonder teams with Le Mini Macaron on Cherry Lemonade, a lemon balm-infused flavor inspired by playful manicures. (bevnet.com)

IYKYK Beverages launches nationally with lemonade-inspired THC sippers. (linkedin.com)

Athletic Brewing and renowned chefs launch Aftershift for Mental Health Awareness Month. (prnewswire.com)

SOCIALITO®, the 15-botanical non-alc spirit from Mexico, rebrands and relaunches after its 2018 debut. (linkedin.com)

Mash Gang launches core range—Chug, Glug, and Journey Juice—bold, sub-0.5% brews with low sugar and premium ingredients. (morningadvertiser.co.uk)

10 Barrel debuts NA Apocalypse IPA for adventurous craft beer fans. (globenewswire.com)

Athletic Brewing’s “Two for the Trails” program wins double gold at the 2025 Halo Awards. (prnewswire.com)

Rhinegeist debuts NA beer with Ghost Haze and Pils. (brewbound.com)

oHHo launched new 10mg THC-infused seltzers.

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Distribution & Openings

Good Spirits' adaptogen- and hemp-infused mocktails hit 200+ Sprouts stores. (goodspiritsbeverages.com)

Climbing Kites expands to MO, LA, and Chicago with a May focus on healthy, active lifestyles. (linkedin.com)

Mocktail Club expands into Whole Foods locations across the NYC Metro and Tri-State area. (linkedin.com)

JAS Drinks gains traction with new launches, major wins, and a spot in PepsiCo’s accelerator. (linkedin.com)

Lyre’s joins Kroger’s Spring Reset, rolling out RTD 4-packs to 1,100+ stores by July 2025. (linkedin.com)

The Zero Proof launches a premium non-alc wine club as wine now drives 80% of its sales. (finance.yahoo.com)

TRIP partners with Shell to bring Mindful Blends to 275 UK petrol stations. (linkedin.com)

Spillover

Almave, founded by F1 champ Lewis Hamilton, offers 'safe-for-work' margaritas for Cinco de Mayo. (adweek.com)

Paperboy Ventures Podcast: Loverboy founder seeks to expand Flowerboy, a fast-growing DTC THC soda brand projecting $2M in 2025 sales, is closing a $750K seed round with retail expansion underway. (spotify.com)

Sylva seeks UK PR support to share its story. (linkedin.com)

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