Industry

Local distilleries in Southwest Florida adapt to the growing demand for non-alc beverages. (gulfshorebusiness.com)

Carlsberg’s resilience strategy includes investing in non-alc options to future-proof its beverage portfolio. (mckinsey.com)

Retail beverage displays boost sales and brand visibility by driving impulse buys, storytelling, discovery, value, and retailer collaboration. (linkedin.com)

In CPG, shelf presence is marketing—displays drive recognition, trust, and trial in ways DTC rarely can. (x.com)

Bars are adding hemp THC drinks, prompting need for “gram shop” insurance—coverage for liabilities like overconsumption, injury, or impaired driving. (plateonline.com)

Investors seek wellness, identity, and cultural relevance when evaluating non-alc beverage brands. (dryatlas.com)

Diageo says lack of social acceptance around moderation limits non-alc beer growth globally. (just-drinks.com)

French Bloom is disrupting the wine industry by making premium, alcohol-free celebration socially accepted and culturally aspirational. (inc.com)

THC beverages offer a buzz without booze, but delayed effects and safety concerns demand mindful consumption. (wsj.com)

Tilray $TLRY ( ▲ 1.78% ) , once a cannabis darling, is pivoting hard into craft beer and THC drinks to survive stock woes and diversify. (forbes.com)

Despite growing demand, alc-free drinks remain pricey due to complex production—raising questions about perceived value in 2025. (bbc.com)

States are racing to regulate booming hemp drinks like alcohol, as the potential $4B market draws liquor industry interest. (pluribusnews.com)

U.S. wine and spirits saw sharp Q1 declines, with both volume and revenue falling. (thedrinksbusiness.com)

Instacart debuts Fizz, a group ordering app with Partiful, simplifying party drink and snack delivery for $5. (fastcompany.com)

Big Drop warns that stricter alcohol labeling laws with graphic health warnings could hurt non-alc brand extensions linked to traditional alcoholic products. (just-drinks.com)

Emerging Brands Podcast: The Zero Proof is redefining premium non-alc retail with curated global brands, founder-led insights, and lifestyle guidance. (spotify.com)

Health

Women now drink as much as men—but suffer greater health risks at lower levels of alcohol consumption. (fortune.com)

Researchers suggest red wine headaches may stem from quercetin, which impairs alcohol metabolism and boosts acetaldehyde. (peterattiamd.com)

Your partner’s habits—like smoking or stress—can make you more likely to binge drink. (neurosciencenews.com)

Culture

Boston’s legendary bar scene struggles as Gen Z embraces sober nights and social media-worthy mocktails. (bostonmagazine.com)

Alcohol-Free Radio Podcast: Silvia Subirana shares how the MyDry30 app helps users transform through alcohol-free living and psychological tools. (spotify.com)

Discussion: Declining a drink can signal distrust—others wonder why you're not letting your guard down too. (x.com)

Non-Non-Alc

Despite craft innovation, beer remains a hard sell at premium prices due to its commodity perception and populist roots. (wsj.com)

Why do so many wine bottles have animals on the label? (pudding.cool)

Frerejean Frères raises €9M to expand its artisanal champagne house and launch new oenotourism projects globally. (lefigaro.fr)

Devils River Whiskey filed for bankruptcy due to inflation, tariffs, and a failed distribution deal. (expressnews.com)

Data Shot 🥃